Remember when you were in school and your teacher told you what to write about? Those were the good old days, weren’t they? Now you have to come up with your own stuff and it isn’t so easy. That is why keyword research is hands down the best combatant of writer’s block. When a writer [...]

LINK WARS (1)
Our world-wide web is one made up of links; without them, no web. Plain and simple. It’s thus that any threat to linking  affects us all.
In China the dominant search engine Baidu was acquitted for linking to illegal music downloads.
The reason, Beijing No.1 Intermediate People’s Court said, is that Baidu doesn’t pirate those [...]

Michael "Graywolf" Gray suggests that alhtough the road to using tags on your web site isn’t devoid of pitfalls and some gotcha’s, their usage does open up some advanced strategies .

By using tags you can provide a more granular way to break down the content on your website.
This break down can provide alternate navigation [...]

When following a link shortened via the Bit.ly URL shortening service, I noticed how Google will try to suggest a correct Bitly link if the one you tried to follow goes nowhere:

In honor of the newly released Sherlock Holmes movie, let’s deduce what Sherlock Holmes would say concerning copywriting. It’s elementary.
Details Holmes has an absolute obsession for details. Copywriters need the same voracious appetite for them. The details of your product, service, or company are their most interesting aspects. Holmes said, “The [...]

2010 is just around the corner. If you are new to the internet marketing biz, or trying to figure out ways to boost your personal online presence (and garner respect from potential clients or employers) these are things that you should either (a) already be doing, or (b) have on your to-do list for 2010. [...]

Have you lost touch? A question we should all ask ourselves during the holidays. Just kidding. Must be the copious amounts of wrapping paper, ribbons and cards talking. I’m not jaded…What I mean is have you lost touch with your customers? Do you know any of your customers or are you holed up in some [...]

Personalisation and real-time have been seriously big topics in SEO and social media news in recent weeks.  Prior to Google’s recent real-time search results announcement, my interest in real-time search was beginning to wane, as although it was en vogue and certainly cool technology, there was rarely any real industry-changing news.  This release though, has [...]

Is onpage optimization necessary?
In all honesty it is only one small part of the search engine ranking equation. Optimizing your website as your sole tactic will not help you to get to the number one spot on Google (for anything competitive at least).
The good news is that it will help. Think of it [...]

Communicating is not an easy task. Especially through the website copy. Communicating to our target market is about knowing who they are, what they like, etc… But have we considered the people that we alienate when communicating to our target market?
Often times, to make a point or win people over we make fun of or [...]

Everyone is talking online ROI these days. That’s Return on Investment for those of you unfamiliar with the acronym. One sure way to increase your online ROI is to focus on what calls to action you are using on your website. (Also known as CTAs.)
It is true. Some sites take that prime piece of [...]

Let the Christmas shopping begin. Tis the season for hopelessly looking for the perfect present and feeling like you’ll never find it. It’s a difficult time of year but you could put the cheer back into your customer’s holiday season. Many corporations are doing this very thing. Take Urban Outfitters for example. They have an [...]

I’ve been in the fortunate situation lately where Mediaedge:cia Manchester has been recruiting a number of SEO’s lately. On the back of this, we thought it best to formalise the training for each new-starter in order to aid the induction process and provide additional training. This way we can ensure that each SEO [...]