Posted by Marie-Claire Jenkins on July 3rd, 2009 in General, TGIF
Welcome to another edition of TGIF. I hope that you have had a happy and satisfying week and that you’re looking forward to the weekend with much anticipation. It is a wonderful thing to look forward to trips, excursions, having friends round, spending time with those we feel best around and generally enjoying life. If you are dreading the weekend because you have unpleasant chores (like moving house), a very boring reunion, or having to revise for exams or something…I hope that this post cheers you up 
Without further ado…
Stuff I really liked this week…
Dell’s Wasabi inkless portable printer - sounds…
Posted by Patricia Skinner on July 2nd, 2009 in General, Search Blogger of the Day
Before you go on to devour the Twitter and FaceBook secrets I have for you, I’d love to tell you that you can launch an online business using Twitter and FaceBook alone, and without doing much of anything else–but I’d be misleading you. However, you can get a powerful buzz going for your business if you first get your ducks in a row as far as your website and web presence is concerned, before you move on to Twitter and Facebook as business tools.
Here’s a step-by-step strategy for getting noticed online and giving your business a huge boost:
1. Make sure…
Posted by Barry Welford on July 1st, 2009 in General
Blog Comments Are In A Sorry State
Many bloggers feel that a blog is not a blog unless it has worth while comments. Unfortunately most blogs do not receive many comments or comments of any particular quality.
Just consider for example a good blog post by Aaron Wall on How To Make Easy Money On Google. This is a somewhat controversial topic as the following extract shows:
AdAge has a good post about how Google’s promotion of fraudulent advertising is undermining their brand… In a world of double-digit unemployment and old-line industries in mid-collapse, here’s a sales pitch tailor-made for the times:…
Posted by James Duthie on June 30th, 2009 in Other (NonSEO) Tools, SEO Tools
One of the primary barriers I encounter when talking to businesses about social media implementation is measurement. For years, web marketers have sold the virtues of web marketing via its’ accountability. Clicks could be tracked, conversions could be measured & ROI was accountable to the very last dollar. Yet the emergence of social media blurred the lines of online accountability. The direct response environment that we’ve all become so used to on the web was suddenly replaced by a channel more suited to relationships and referrals than instant sales. Which made the job of measuring results a heck of a…
Posted by Marie-Claire Jenkins on June 25th, 2009 in TGIF
Welcome to another edition of TGIF. I hope that the week has been a meaningful and prosperous one or failing that a mad and exciting one. On my travels through the web, being playful by nature, I pick up all of these goodies for your Friday pleasure. I trust that you are enjoying the mix of wacky, cool and plain odd. The weekend is nigh, and no doubt you have plans, if not make some. It’s good to get out and about and also kick back a little too. This week I have a little Twitter task for you: At…
Posted by Angie Haggstrom on June 25th, 2009 in General
Press releases are excellent for building links and driving traffic, but only if they’re formatted and written correctly. Here are 5 tips that will ensure you get the most from each press release.
Posted by Megan Slick on June 24th, 2009 in General
Sometimes the stars align and you get a client who knows exactly what they want and is able to articulate their desires to you. This phenomenon is
about as frequent as Haley’s Comet. Most clients have no idea what they want and whatever ideas they do have are not good. This is where you come in. It is your job to tell them what to do. What do you think they are paying you for?
Yes, the client is the authority on their product or service but you are the authority in your field. The person you are working with probably didn’t…
Posted by Marie-Claire Jenkins on June 19th, 2009 in TGIF
Welcome to another edition of TGIF here at the scoop. I do hope that you have had a splendid week and that you are all looking forward to a great weekend doing lots of fun stuff. The week has been a busy one on the seo front with the “nofollow” stuff, google announcements, Bing, and a whole lot more. Time to forget it all, turn up the tune of the week and enjoy some well deserved TGIF nonsense.
Without further ado…
Stuff I really liked this week…
The 1st Spaceport ever - construction begins today! I want to go on it!
The importance of stupidity…
Posted by Diane Aull on June 18th, 2009 in SEO Tips
Bewares of jumping to conclusions — bad assumptions often lead to bad decisions.
Posted by Will Reinhardt on June 16th, 2009 in General
If you’ll forgive the geeky subject matter, I’d like to propose the concept of treating search engine optimization as a game. Similar to World of Warcraft, SEO can be just as engaging and exciting as a massively multiplayer online role playing game. Unlike video games though, there’s real money to be made! Let’s nerd out this metaphor a bit further, shall we?
The Plucky Young Adventurer
When you first start down the road of SEO you will be an optimistic and naive young traveler on the internet road to glory, striving to discover yourself and your potential. The grand world of SEO…
Posted by Marie-Claire Jenkins on June 12th, 2009 in TGIF
Welcome to another edition of TGIF. I am freezing cold and tried wearing gloves to type but that experiment failed somewhat. It is summer for many of you now and you will be enjoying a much warmer climate than I am. I suspect that you are all looking forward to all those summer weddings, the picnics, the beach, the holidays and everything that comes with the summer season. Mind you there’s that longing when you look out the window at work, cheer yourself up by popping out for ice cream. For us cold people it’ll be hot drinks all round.
Without…
Posted by Angie Haggstrom on June 11th, 2009 in SEO Tips
Is your SEO company failing to get as many clients as it should? This new study brought up some mistakes that a lot of SEO companies seem to be making. Are you making these mistakes?
Posted by Megan Slick on June 10th, 2009 in General
The relationship between copywriters and graphic designers/web developers is a tense one. I can’t say that I blame designers. If the copy doesn’t fit the space, it degrades the design. In the defense of writers, there are many situations 
that keep writers and designers from properly communicating. Companies that are in the process of hiring and creating new websites should take this into consideration. If your writer and designer are allowed to communicate, you can avoid many blunders, including:
Orphan words - One word on the last line of a paragraph
Blank Spaces - The area allocated for copy is not filled
Stretching…
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