What is a fresh date?

Posted by DazzlinDonna on July 24th, 2004 in SEO Lingo

Ever wonder what the dates mean that you see within some of the Google search results? That date is generally called a fresh date, and it is the date that Google last crawled that page. So why do some results show a fresh date and some do not? According to Google sources, the date will only be listed for those pages that have been freshly crawled within 2-3 days of the date you are looking at the SERPs.

Not seeing a fresh date in your listing for a short time is nothing to be concerned about. It should be noted, however, that the disappearance of ALL fresh dates for all results seems to often be a harbinger of an upcoming update by Google, especially if the fresh dates disappear for more than a day.

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