Posted by DazzlinDonna on February 28th, 2005 in SEO Theories
If you enjoy science fiction, or if you are the paranoid type, you really should check out an online movie that is set in the year 2014. It describes the future of our online world and the dramatic part that search engines as we know them today will play in the development of that future. It is a well done little movie, and is both fascinating and scary to think about. I have no doubt that you and I are sitting on the cusp on something big as we participate in the weaving of the search fabric. But whether or…
Posted by DazzlinDonna on February 27th, 2005 in SEO Tips
Called AutoBlink by SearchGuild, this javascript breaks the new Google toolbar feature that creates links on your web pages. Since Google does not give an opt-out option to webmasters, you can add this script to your pages to do your own opt-out. Get it from SearchGuild here.
Posted by DazzlinDonna on February 26th, 2005 in Search Engine News
Apparently, the frustration over Google SERPs is growing. This is the first time I have seen a more mainstream article complaining about the search results Google has been providing. It takes time for the media to turn on a company that has always provided them with good news. But Google cannot hold onto their media darling position forever based on past performance. They absolutely must turn their search engine around - back to the days of relevancy - or they will soon wonder what happened to all of their good press. For the story I am referring to, go to…
Posted by DazzlinDonna on February 25th, 2005 in SEO Theories
I admit it. I am completely confused about what Google is doing these days. The strange, utterly bizarre updates that have been taking place since December, but more so in February, have me completely befuddled. Not only have the datacenters been wildly differing from each other for what seems eternity, but they randomly go back and forth between result sets at any given time or day. And to add to all of the confusion, SEO’ers see different things happening all at the same time. SEO Joe sees one thing happening while SEO Mary sees something completely different. If Google is…
Posted by DazzlinDonna on February 24th, 2005 in Search Engine News
According to PR Weaver, Google has once again changed the checksum for determining a site’s PR. This could explain why some of the tools I have been testing for others lately have been mis-reporting PR. I certainly don’t have the skills to crack the new checksum, but I am sure that others will do so in record time.
What puzzles me is why Google even bothers. Surely they know that the code will be cracked, probably within a day or two of the change, so why expend the manpower to do it at all? Ah well, I have to say that…
Posted by DazzlinDonna on February 23rd, 2005 in Search Engine News
I would have expected MSN to have inundated us with advertising by now, yet I have rarely seen an ad that is not on their own site. I did notice that they are using Google Adwords to advertise, which is kind of funny, but I expected to see some major media advertising taking place. I’ve only seen one brief television ad that I almost didn’t notice. MSN desperately needs to get the word out about its search engine to the general public if they hope to compete. C’mon MSN, step it up.
Posted by DazzlinDonna on February 23rd, 2005 in SEO Tips
Aaron Wall of SEO Book fame, offers a free excerpt from the book, called Google Adwords and Overture PPC Tips. It does a great job of covering the pay per click search engine market. You can download it for free (MS Word doc) here.
Posted by DazzlinDonna on February 22nd, 2005 in SEO Tools
I have just finished testing the latest version of SEO Elite and I am highly impressed. With all of its features, you can analyze and optimize with an amazing amount of detailed information at your fingertips. Its main features are:
- Analyze backlinks using a specified search engine
- Google, Yahoo, MSN, Altavista, AlltheWeb
- See Alexa Rank, PR, Whois info, contact info, link popularity, anchor text used, page title, number of outbound links on the page, number of all links on the page, number and average of PR of pages linking to you.
Find and email link partners (and then verify that link partners are still…
Posted by DazzlinDonna on February 20th, 2005 in SEO Theories
Often, when I am working on a project, I do not have time to test individual SEO techniques. Instead, I need to throw the full weight of all my techniques into the project at once, in order to get the site off the ground as quickly as possible. Since my schedule for the last year has been hectic, I have not had nearly enough time to play around with individual tests as I would have liked. Starting today, I have decided to change that, and I will report back here with anything interesting that I stumble across.
History of this project:…
Posted by DazzlinDonna on February 19th, 2005 in SEO Lingo
The ethics of SEO are often debated. It is a hot button topic that quickly turns into a flame-war whenever it is brought up. So what are my opinions on SEO ethics? I’m glad you asked. Take my definition with as many grains of salt as you feel are needed. 
There are different ways of defining the term “ethical”, but the following definition will suffice for my purposes.
According to dictionary.com, ethical means “Being in accordance with the accepted principles of right and wrong that govern the conduct of a profession”
There is currently a thread at SEW at http://forums.searchenginewatch.com/showthread.php?t=4246, which discusses…
Posted by DazzlinDonna on February 18th, 2005 in General
Google introduced the Autolink feature in its new toolbar, which for now is being used to automatically link an address on a site to Google’s map product, as well as linking package tracking numbers to delivery status, VIN numbers (US) to vehicle history, and publication ISBN numbers to Amazon.com listings.
Ok, from a user standpoint, those are all useful. But from a webmaster standpoint, that is tantamount to allowing Google to take over my site. Just like adware is usually installed on a user’s system without the user’s knowledge or permission, Google is essentially installing its links onto my site without…
Posted by DazzlinDonna on February 17th, 2005 in General
What do you get when you mix pulling teeth out (ouch), lots of pain meds that make you sick, and the inability to get out of bed for more than five minutes? You get me - having been to the dentist yesterday to have two teeth extracted - being completely unable to focus on SEO today. So, to give you all something to read, here is the transcript of the ABC News interview with Bill Gates. Enjoy.
Posted by DazzlinDonna on February 16th, 2005 in General
For the past few days, I have had major dental pain. My first response was to comb the search engines to find dentists in my area. Frankly, none of the major search engines produced satisfactory results, either in the general Search The Web searches, or in the various flavors of Local searches. Come on, dentists are a dime a dozen. There are hundreds in my area. I understand, of course, that not every dentist has a web site, but the results that were returned were still completely useless to me. All of the search engines have a long way to…
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