Tidbits of Google knowledge

Most of you have probably read Matt Cutts’ answers to his Monday Q and A thread, but I like to document things for the future. I often come to my own site here to search for a phrase that I know I have discussed before, but can’t remember much about it. So, here’s a few tidbits from Matt’s answers.

Big Daddy is fully deployed, and it is a SOFTWARE infrastructure.

The Mozilla Googlebot is the new Big Daddy bot.

The RK value is Live PR, but it has been shut off, never to be seen again by the public. In other words, it will…

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Rough day for SEO Scoop

The hosting company where SEO Scoop resides had some major problems today, so all of the sites that I host there were down for a good portion of the day. I hate days like this. My stomach ties in knots. I fret. I start thinking, again, of moving to another host. I fret some more.

Am now seriously considering finally making the plunge to a dedicated server. I dread the move of a bunch of sites, many with databases, and complex needs. What a hassle it would be. But I think in the long run, it would be the wisest choice.

I…

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Wise Words for Those Seeking Income from the Internet

This post is geared towards newbies, but even experienced web entrepreneurs may get a spark of inspiration. And while the forum thread that I am referencing is targeted towards making money via Adsense, the wisdom can be applied throughout the broader spectrum of Internet business, or business in general.

The thread I am referring to is entitled, “You too can make $5.35/hour with AdSense?”. It is an attempt by ronburk to “to counterbalance the many avidly read posts about people who are making big bucks” and encourage newbies to embark upon their new venture with a sense of realism.

Although I strongly encourage…

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Yahoo! update

As you may have figured out by now, Yahoo! recently had an update, which a lot of people have noticed. The Yahoo! blog has a weather report (a little late, but better late than never). You can expect to see some rank shufflings, and increased crawler activity. They also tell you how to comment on the new index.

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Matt’s Miscellaneous Monday

Matt Cutts is in question-answering mode today (not about individual sites, but general ones). So, if you are looking for answers, now’s the time. Go to his blog today for an answer-filled day.

Some questions he brought up, that I reiterated…

- Is Bigdaddy fully deployed?
- What’s the story on the Mozilla Googlebot? Is that what Bigdaddy sends out?
- Any new word on sites that were showing more supplemental results?
- Is the RK parameter turned off, or should we expect to see it again?
- What’s an RK parameter?

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Big Daddy rollout complete

Google’s Big Daddy rollout appears to have propogated through to all of the datacenters. What does this mean? First, it means some stabilization, as there won’t be such massive differences across dc’s in SERPs. But, more importantly, it means future changes will probably come fast and furiously.

For one thing, expect the PR update that has been “pending” for so long to roll out shortly. Although that is not a big deal, you can expect to see some major SERPs changes over the next few months, as the Big Daddy infrastructure is now ready for Google to make use of it.…

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A conversion technique

I tried this on one of my sites, and it is has been working very well, so I thought I’d share it.

On my most trafficked pages, I added an affiliate link. I made the font size rather large, and the text rather colorful. I placed the link in a prominent place within the body of the text.

There are no other links on the pages, other than the site’s internal navigation on the left hand side. The affiliate link just jumps out at the user.

I used my own text for the link, wording it so that it sounds like something the…

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Public web shaming for content theft problems

As I was poking around a forum today, I noticed that one of the posters mentioned that she had effectively dealt with content theft by utilizing the services of Consumer Help Web.

Now, Consumer Help Web seems to be mostly geared towards helping people resolve problems related to buying products over the web. They try to resolve the problem, and they also post your complaint on the web. This is “public web shaming” at its finest.

Although they don’t mention content theft specifically on their site, the forum poster claims that they successfully got the offender to remove the stolen content, even…

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Google Finance

Google Finance - My only thought on this is… Is this a shark-jumping historical day?

Definition of “jump the shark” (via Word Spy) - jump the shark v. In a television show, to include an over-the-top scene or plot twist that is indicative either of an irreversible decline in the show’s quality or of a desperate bid to stem the show’s declining ratings.

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And speaking of press releases…

Since I was recently talking about press releases, I thought I’d follow it up with a quick take on my most recent one. I got the most bang for my buck via prleap.com than I did with prweb.com. That may not be everyone’s experience, but for me, I got more attention with the $20 prleap option than I did with the $80 prweb option. Just something to consider…

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DOJ gets no search queries - only gets 50k URLs

The judge in the DOJ vs. Google case ruled that Google is not required to give ANY user search queries to the DOJ. They do have to hand over 50,000 urls, but that is a much less than the DOJ wanted. More at the Google blog and the official ruling is here.

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Some seo tools to check out

I haven’t mentioned any seo tools in a while, so I thought I would point to SEOlogs. With McDar being down (anyone know why?), I figured some people might be desperate for datacenter checking tools and the like. SEOlogs.com has some good datacenter tools and other goodies, so check ‘em out. Just look in the left nav of their site to find them all.

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The real value of Press Releases

Press releases used to have more impact on SEO than they do now, and the impact may lessen even more as time goes on. However, press releases still have value. I just released a PR over the last two days for a site of mine, and the response has been great. Lots of pickups, lots of visitors. That’s what it’s all about.

If I get some good, viable backlinks out of the process, that’s a bonus. But what I really want are visitors who are interested in my topic. I need those people much more than I need backlinks.

But press releases…

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