Comments on: 5 Tips for Media Link Love

By: Linkmilking the Media -- Macalua.com

Linkmilking the Media -- Macalua.com — Sat, 26 Aug 2006 08:16:00 +0000

[...] Read SEO Scoop’s 5 Tips for Media Link Love. I particularly liked tip #4: 4. Have a dog parade in front of the newspaper office with your logo all over the dogs. Ok, it doesn�t have to be a dog parade, but do SOMETHING strange in front of the office. Reporters love to run outside, clicking away with their cameras, to get a great pic of something unusual that just happened in their town. Make sure you are there ready to give them information about why you are doing such a crazy thing. [...]

By: Links, Links and more Links | Malaysia SEO Blog

Links, Links and more Links | Malaysia SEO Blog — Tue, 22 Aug 2006 09:47:24 +0000

[...] 5 Tips for Media Link Love:from the ice cream seo (SEO Scoop) [...]

By: DazzlinDonna

DazzlinDonna — Tue, 22 Aug 2006 03:21:55 +0000

Great tips, Robert, especially #7. I wouldn’t replace #4 though. I used to work for a newspaper, and the reporters loved running outside to snap pictures of whatever was going on – a car wreck, a funny dog hanging out of a car window with its ears flapping, whatever… Reporters get desperate, especially if you live in a smaller town where there’s not much excitement going on.

By: robert paulson

robert paulson — Mon, 21 Aug 2006 01:41:50 +0000

If I were going to add a #6 (or maybe replace a #4 ), it’d be that once you get an editor’s ear and they assign a reporter to do a story on your product/company/you, that you treat that reporter like royalty. My experience has been that they are very busy and don’t have time for long lunches, so be sure to have some kind of spread set up for them when they arrive; various drinks (soda, coffee, lemonade, water) and easy-to-eat foods like sandwiches, bagels, whatever.

And post-interview effort I’ve found to be most important (#7). I always think of 137 things I should have said but forgot during the interview – so I write them down that night, along with a thank you, and see that it gets delivered to the reporter’s desk the next day. All too often the majority of the piece was taken verbatim from that post-interview document I put together.