Comments on: Why do we accept low conversion rates? http://www.seo-scoop.com/2007/08/27/why-do-we-accept-low-conversion-rates/ SEO insiders share all on SEO news, tips and theories. Sat, 13 Mar 2010 17:51:24 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: SiteProNews: Webmaster News & Resources » Blog Archive » 9 things you MUST know before you start any conversion rate optimization http://www.seo-scoop.com/2007/08/27/why-do-we-accept-low-conversion-rates/#comment-9246 SiteProNews: Webmaster News & Resources » Blog Archive » 9 things you MUST know before you start any conversion rate optimization Mon, 09 Feb 2009 17:46:45 +0000 http://www.seo-scoop.com/2007/08/27/why-do-we-accept-low-conversion-rates/#comment-9246 [...] Fix something today: If your conversion rate is less than 40%, then there is room for improvements. So, instead of debating why I picked 40% as the mark, how about you do something! Take a look at your analytics. What pages have high bounce rates? [...] [...] Fix something today: If your conversion rate is less than 40%, then there is room for improvements. So, instead of debating why I picked 40% as the mark, how about you do something! Take a look at your analytics. What pages have high bounce rates? [...]

]]> By: 9 things you MUST know before you start any conversion rate optimization | Search Engine People | Toronto http://www.seo-scoop.com/2007/08/27/why-do-we-accept-low-conversion-rates/#comment-9191 9 things you MUST know before you start any conversion rate optimization | Search Engine People | Toronto Thu, 05 Feb 2009 13:59:37 +0000 http://www.seo-scoop.com/2007/08/27/why-do-we-accept-low-conversion-rates/#comment-9191 [...] Fix something today: If your conversion rate is less than 40%, then there is room for improvements. So, instead of debating why I picked 40% as the mark, how about you do something! Take a look at your analytics. What pages have high bounce rates? [...] [...] Fix something today: If your conversion rate is less than 40%, then there is room for improvements. So, instead of debating why I picked 40% as the mark, how about you do something! Take a look at your analytics. What pages have high bounce rates? [...]

]]> By: James D http://www.seo-scoop.com/2007/08/27/why-do-we-accept-low-conversion-rates/#comment-4893 James D Mon, 03 Mar 2008 20:55:58 +0000 http://www.seo-scoop.com/2007/08/27/why-do-we-accept-low-conversion-rates/#comment-4893 Hi, I find this article interesting. Well with comparing the 2 is not like comparing apples and oranges. The only thing with websites is customers could get info a lot faster then in the store. Have you ever ran around the store for a sales associate and just gave up. Or some counter person that rather talk to a friend on the phone then actually do there jobs. Also James how would you know that they get 21% because they say so? I personally rather increase conversation a lot cheaper and longer lasting. Hi,

I find this article interesting. Well with comparing the 2 is not like comparing apples and oranges.

The only thing with websites is customers could get info a lot faster then in the store. Have you ever ran around the store for a sales associate and just gave up. Or some counter person that rather talk to a friend on the phone then actually do there jobs.

Also James how would you know that they get 21% because they say so?

I personally rather increase conversation a lot cheaper and longer lasting.

]]> By: James http://www.seo-scoop.com/2007/08/27/why-do-we-accept-low-conversion-rates/#comment-1883 James Sat, 15 Sep 2007 05:04:12 +0000 http://www.seo-scoop.com/2007/08/27/why-do-we-accept-low-conversion-rates/#comment-1883 2% seems extremely low. I am sitting on about a 8% conversion and Im dying, because others in my industry are at 21%, but the caveat mentioned above about the industry being a determining factor does make sense. We also have specific on page graphic factors that make a difference in conversions. 2% seems extremely low. I am sitting on about a 8% conversion and Im dying, because others in my industry are at 21%, but the caveat mentioned above about the industry being a determining factor does make sense. We also have specific on page graphic factors that make a difference in conversions.

]]> By: Brian http://www.seo-scoop.com/2007/08/27/why-do-we-accept-low-conversion-rates/#comment-1608 Brian Thu, 30 Aug 2007 21:16:42 +0000 http://www.seo-scoop.com/2007/08/27/why-do-we-accept-low-conversion-rates/#comment-1608 Khalid, I wholeheartedly agree that constantly trying to increase conversion rates is the single most important strategy of an effective Internet Marketing campaign. However, I definitely disagree that one should compare conversion rates with in-store traffic. That's almost like a race car driver comparing lap times on different tracks... Sure he should always try to improve his lap time, but he needs to make that comparison based on the track he is racing on. The Internet racetrack and the brick and mortar Retail race track are totally different courses. ;) Khalid,

I wholeheartedly agree that constantly trying to increase conversion rates is the single most important strategy of an effective Internet Marketing campaign. However, I definitely disagree that one should compare conversion rates with in-store traffic.

That’s almost like a race car driver comparing lap times on different tracks… Sure he should always try to improve his lap time, but he needs to make that comparison based on the track he is racing on. The Internet racetrack and the brick and mortar Retail race track are totally different courses. ;)

]]> By: Khalid Hajsaleh http://www.seo-scoop.com/2007/08/27/why-do-we-accept-low-conversion-rates/#comment-1581 Khalid Hajsaleh Wed, 29 Aug 2007 06:40:39 +0000 http://www.seo-scoop.com/2007/08/27/why-do-we-accept-low-conversion-rates/#comment-1581 Adam, hehehe I guess that depends on your definition of broke! Adam, hehehe I guess that depends on your definition of broke!

]]> By: Khalid Hajsaleh http://www.seo-scoop.com/2007/08/27/why-do-we-accept-low-conversion-rates/#comment-1580 Khalid Hajsaleh Wed, 29 Aug 2007 06:39:53 +0000 http://www.seo-scoop.com/2007/08/27/why-do-we-accept-low-conversion-rates/#comment-1580 Brian, I actually think we should compare the two rates. I have seen clients go from 0.5% conversion rate to 12% conversion rate by implementing certain elements on their site. They are already getting the traffic so why not convert more of it? And as we continue to tweak the site, the rate goes up for the most part ;) Brian,

I actually think we should compare the two rates. I have seen clients go from 0.5% conversion rate to 12% conversion rate by implementing certain elements on their site. They are already getting the traffic so why not convert more of it? And as we continue to tweak the site, the rate goes up for the most part ;)

]]> By: Brian http://www.seo-scoop.com/2007/08/27/why-do-we-accept-low-conversion-rates/#comment-1575 Brian Tue, 28 Aug 2007 13:32:19 +0000 http://www.seo-scoop.com/2007/08/27/why-do-we-accept-low-conversion-rates/#comment-1575 In my experience, anyone even remotely successful on the web with a little experience under their belt focuses on conversion as the most important measure of success. Even for people with little to no experience in the technical matters of Internet Marketing, it is easy for them to understand and relate to their site generating orders or leads. They are used to logging into their cart and seeing orders and are used to seeing leads fall into their inbox, so the more the better. The biggest element I have seen clients struggle with is their rankings. Every number having to do with the success of their web site could be increasing as a result of our efforts, but if their rankings fluctuate they get nervous and angry. As far as accepting low conversion rates as compared to offline shoppers, it's a totally different scenario and totally different client. People behave very differently when they are behind a keyboard, much the same way they behave differently when behind the wheel of a car... :) You said it yourself, 2% is the average for e-commerce. That may be low as compared to people shopping in store, but web conversion rates can't be compared to offline conversion rates - apples and oranges.... In my experience, anyone even remotely successful on the web with a little experience under their belt focuses on conversion as the most important measure of success. Even for people with little to no experience in the technical matters of Internet Marketing, it is easy for them to understand and relate to their site generating orders or leads. They are used to logging into their cart and seeing orders and are used to seeing leads fall into their inbox, so the more the better.

The biggest element I have seen clients struggle with is their rankings. Every number having to do with the success of their web site could be increasing as a result of our efforts, but if their rankings fluctuate they get nervous and angry.

As far as accepting low conversion rates as compared to offline shoppers, it’s a totally different scenario and totally different client. People behave very differently when they are behind a keyboard, much the same way they behave differently when behind the wheel of a car… :)

You said it yourself, 2% is the average for e-commerce. That may be low as compared to people shopping in store, but web conversion rates can’t be compared to offline conversion rates – apples and oranges….

]]> By: Persuasive e-Marketing » Why accept low conversion rates? http://www.seo-scoop.com/2007/08/27/why-do-we-accept-low-conversion-rates/#comment-1574 Persuasive e-Marketing » Why accept low conversion rates? Tue, 28 Aug 2007 13:08:17 +0000 http://www.seo-scoop.com/2007/08/27/why-do-we-accept-low-conversion-rates/#comment-1574 [...] blogger Khalid Hajsaleh shares insight about “Why do we accept low conversion rates?” over at SEO [...] [...] blogger Khalid Hajsaleh shares insight about “Why do we accept low conversion rates?” over at SEO [...]

]]> By: Khalid Hajsaleh http://www.seo-scoop.com/2007/08/27/why-do-we-accept-low-conversion-rates/#comment-1572 Khalid Hajsaleh Mon, 27 Aug 2007 21:58:21 +0000 http://www.seo-scoop.com/2007/08/27/why-do-we-accept-low-conversion-rates/#comment-1572 Steven, you bring up a very good point. How much traffic is enough before we should start paying attention to conversion rates. There is a statistical model that can answer this question. But I think if a site is getting around 500 hits on keyword and they are not converting or their conversion rate is low, then they have a problem with the site. If they are only getting 10 hits on a particular keyword then I will not worry about conversion in that case. I throw the number 500 because I heard someone mention that at some point but I might be wrong. Steven,

you bring up a very good point. How much traffic is enough before we should start paying attention to conversion rates. There is a statistical model that can answer this question. But I think if a site is getting around 500 hits on keyword and they are not converting or their conversion rate is low, then they have a problem with the site. If they are only getting 10 hits on a particular keyword then I will not worry about conversion in that case.

I throw the number 500 because I heard someone mention that at some point but I might be wrong.

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