Comments on: Terrible Landing Page Rant

By: SEO Sensation

SEO Sensation — Wed, 01 Oct 2008 07:02:35 +0000

For many people SEO becomes an obsession. Rankings are all. They believe that as long as they rank #1 the sales will follow.
I have seen people that not only do not care about the landingspage of their website, but also not about finding converting keywords.
I agree with Bull Gang Tactical on “You have to put yourself in the thought process of the searcher.” Focus on that at first. Then you are already halfway in the right direction.

By: » Search Engine Optimization And Landing Pages Search Engine Optimization Journal

Wed, 28 May 2008 11:55:11 +0000

[...] from SEO Scoop wrote a rant on terrible landing pages and I agree with most of what she has to say, with one proviso, she didn’t go far enough. I [...]

By: Bull Gang Tactical

Bull Gang Tactical — Fri, 25 Apr 2008 07:19:09 +0000

Ahh user experience. So many designers and developers don’t put themselves in the shoes (screen) of the visitor. There are so many variables in converting a user from click to purchase. The key to start with seems a little nutty. You have to put yourself in the thought process of the searcher.

By: Internet Marketing Joy

Internet Marketing Joy — Thu, 24 Apr 2008 22:33:14 +0000

I totally agree with you Donna..^^…we always need to keep in mind to make our landing pages as catchy as possible..that way, first time visitors to our site will find it informative and interesting…that way you won’t only have a one time traffic but a recurring one..^^

By: Tim Ash

Tim Ash — Thu, 24 Apr 2008 17:50:20 +0000

Hi Donna,

I totally agree – landing pages that do not convert are a giant waste of money regardless of how you drive traffic to your site.

Check out my new book from John Wiley Press – Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions http://LandingPageOptimizationBook.com

If someone is looking to have a high-traffic page fixed, they should contact my company http://SiteTuners.com

We will do it on a pure performance basis (no upfront charges of any kind).

Companies or agencies that want to run landing page tests in-house can also license our technology to run much bigger and faster tests.

Warmest Regards,

Tim Ash – President – SiteTuners.com

By: Ano Nym

Ano Nym — Thu, 24 Apr 2008 13:41:26 +0000

that F logo in the header looks like the shoemonkey logo

By: Pagealizer

Pagealizer — Thu, 24 Apr 2008 12:55:39 +0000

For landing page analysis try http://www.pagealizer.com/ Pagealizer shows how long people stay on your page (actual bounce rate), how far visitors scrolled down the page and where they clicked. Check us out

By: Geld Lenen

Geld Lenen — Thu, 24 Apr 2008 08:35:05 +0000

I totally agree. There are too much websites with high rankings that can easily tenfold their income by creating better call to actions!

By: Carrie Hill

Carrie Hill — Wed, 23 Apr 2008 17:15:56 +0000

Hi Donna,

Great rant – and I’m in 100% agreement. Rankings are great – traffic is great – but the bottom line is conversions! I think the trend is shifting away from rankings and towards the post-click marketing sphere – as evidenced by the recent attention the matter has been getting here and there.

The more we evangelize the visitor experience POST CLICK – the better off the industry will be as a whole – with results weeding out the good from the bad.

Thanks for your input –
Carrie

By: Michael VanDeMar

Michael VanDeMar — Wed, 23 Apr 2008 17:10:05 +0000

That landing page does indeed suck… it looks like it was designed for existing customers only, with no attempt at converting at all. I would wonder if they even know that they have top 10 rankings for something other than their name or the name of their product.