Kate Morris: Search Blogger of the Day

Meet Kate Morris, the Search Blogger of the Day. Today I’d like to highlight a post entitled Fear and Paid Linking. Oh, hey, there’s that controversial topic again - paid links. This time, however, we get to think about it in a different way because Kate explores the fear behind paid linking

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Kay Frenzer: Search Blogger of the Day

Meet Kay Frenzer, the Search Blogger of the Day. Today I’d like to highlight a post called Paid Link Marketing - Gasp!. Kay steps right into this pit of controversy by saying things like “Just about everybody buys links. Honest.” That’s enough to get me to want to read the rest of the post.

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A Newb Gets Excited About RankSense

I recommended RankSense to a newbie wanting to optimize a site a while back, and I remembered to ask him today what he thought of it. He said that he’d done a little happy dance earlier because he’d watched in fascination as the software handed him gobs of information that he probably would never have discovered on his own. But he didn’t contact me about it back then because information is just information. He said that he was waiting for results of the actions he’d taken based on that information to make any real decisions about the worth of the product.…

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Personal Branding Gold Rush

It’s that time of year again when the next issue of Personal Branding magazine is released. Although I’m a staff writer for the magazine, I don’t have an article in this issue due to circumstances and time problems. But that doesn’t matter, because this issue still rocks! (And don’t worry, I’ll find time to write for upcoming issues).

So what’s so special about this one? Well, there’s frankly more special-ness than I can describe here, but let’s take a look at a couple of examples.

First of all, remember my post called Search Marketing and The Persuasion Principles ? I applied Dr. Robert…

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Kevin Gibbons: Search Blogger of the Day

Meet Kevin Gibbons, the Search Blogger of the Day. Today I’d like to highlight a post entitled Travel PPC: 10 Ways to Improve Your Google AdWords Campaign. Kevin highlights 10 tips from a Comscore study on running a travel PPC campaign. There are some really interesting facts in there that I certainly didn’t know, and I’d bet some of you didn’t either.

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Kim Krause Berg: Search Blogger of the Day

Meet Kim Krause Berg, the Search Blogger of the Day. Today I’d like to highlight a post called What Is SEO These Days?. Kim shows us what some forum members were saying in answer to the question What Is SEO?. It’s a good question that always tends to elicit various and often contradictory answers. What do you think SEO is?

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Economic Downturn Affecting Online Advertising Budgets

I received an email this morning from a very large US media and entertainment company. Here is a part of what it said. “Unfortunately the recent economic downturn has left us in a position where we are unable to further pursue any advertising agreement for the upcoming holiday season. We apologize for the inconvenience this may have caused. It is our intention to re-visit this advertising program next year and, conditions permitting, hope to be working with you and your site.“*

Obviously, I’m disappointed that I won’t be receiving the benefits of having that advertiser come on board, but it’s the…

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Lauren Cobb: Search Blogger of the Day

Meet Lauren Cobb, the Search Blogger of the Day. Today I’d like to highlight a post titled Total Search Marketing. In this post, Lauren is commenting on article she read on Search Engine Land, in which a study concluded that natural search is the best tactic for generating online leads

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Looking For An Alternative To Adsense? What About Adcenter?

I’ve been beta testing Microsoft’s Adcenter Publisher for a few months now, and we’ve finally been given the go-ahead to blog about it. I don’t plan to give an exhaustive review of Adcenter, but I did want to point out some of the extra-cool features it has. In fact, I’ll focus on two: Amazing ad customization and ad unit rotations for testing purposes.

First, let’s take a look at a screenshot of one of the ads I’m running.

Kinda snazzy, huh? Ok, so let’s take a look at some of the options you have for making your own snazzy ads.

I used one…

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Liana Evans: Search Blogger of the Day

Meet Liana Evans, the Search Blogger of the Day. Today I’d like to highlight a post called Utilizing Video in Online Marketing Strategies. Despite the prevalence of video, the actual production and use of it as a marketing strategy is still new to many of us.

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Can the Web Save Real Estate?

Can the web save real estate? The short answer to that question is: no it can not. Not alone, that is. There are a lot of uncertain variables in the housing industry that will make it hard to predict how long the real estate industry will suffer. In order for housing markets to get active again a whole host of things are going to have to happen, including stabilization of credit markets, rise in consumer confidence, and even a decrease in unemployment.

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The 5 Goals Of A Search Optimized Page - SEO 101

A great starting point to help answer the broad question, How do I get my site to rank well?, involves understanding the five basic goals of a search optimized page. Once these fundamentals are in place, an SEO newbie can move on to expand his or her knowledge.

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Lucio Dias Ribeiro: Search Blogger of the Day

Meet Lucio Dias Ribeiro, the Search Blogger of the Day. Today I’d like to highlight a post entitled How To Use Social Networking For Your Business, and here’s the bit that really caught my attention.

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