My 2010 To Do List: A Quest for Improved Personal Branding.
December 30, 2009 by Stephanie Woods · 8 Comments
2010 is just around the corner. If you are new to the internet marketing biz, or trying to figure out ways to boost your personal online presence (and garner respect from potential clients or employers) these are things that you should either (a) already be doing, or (b) have on your to-do list for 2010.
Listen to Your People
December 23, 2009 by Megan Slick · 1 Comment
Have you lost touch? A question we should all ask ourselves during the holidays. Just kidding. Must be the copious amounts of wrapping paper, ribbons and cards talking. I’m not jaded…What I mean is have you lost touch with your customers? Do you know any of your customers or are you holed up in some brick and glass building away from humanity? If this is indeed where you are, it is no wonder you have lost touch. Break FREE!
Is the only protectionist ORM strategy one that embraces optimised social media?
December 22, 2009 by Ben McKay · Comments Off
Personalisation and real-time have been seriously big topics in SEO and social media news in recent weeks. Prior to Google’s recent real-time search results announcement, my interest in real-time search was beginning to wane, as although it was en vogue and certainly cool technology, there was rarely any real industry-changing news. This release though, has got me interested in it all over again – if it retains its influence in the SERPs then this could indeed be a game changer. Here though, I’m going to consider the ramifications of ignoring this area of search for big brands and those looking to grow.
Learn SEO: How to Do Onpage Search Engine Optimization
December 16, 2009 by Stephanie Woods · 5 Comments
Is onpage optimization necessary?
In all honesty it is only one small part of the search engine ranking equation. Optimizing your website as your sole tactic will not help you to get to the number one spot on Google (for anything competitive at least).
Avoid Alienating
December 9, 2009 by Megan Slick · 1 Comment
Communicating is not an easy task. Especially through the website copy. Communicating to our target market is about knowing who they are, what they like, etc… But have we considered the people that we alienate when communicating to our target market?
10 Tips for Creating Calls to Action That Convert
December 2, 2009 by Stephanie Woods · 2 Comments
Everyone is talking online ROI these days. That’s Return on Investment for those of you unfamiliar with the acronym. One sure way to increase your online ROI is to focus on what calls to action you are using on your website. (Also known as CTAs.)
Makin’ a List & Checkin’ it Twice
November 25, 2009 by Megan Slick · Comments Off
Let the Christmas shopping begin. Tis the season for hopelessly looking for the perfect present and feeling like you’ll never find it. It’s a difficult time of year but you could put the cheer back into your customer’s holiday season. Many corporations are doing this very thing. Take Urban Outfitters for example. They have an excellent section on their website dedicated to helping their customers find the perfect gift for their loved ones. They have a list of gifts for guys, a list of gifts under $50, a stocking stuffer list, they even have a gift list for personality types!
What does my perfect SEO training scheme look like?
November 24, 2009 by Ben McKay · 7 Comments
I’ve been in the fortunate situation lately where Mediaedge:cia Manchester has been recruiting a number of SEO’s lately. On the back of this, we thought it best to formalise the training for each new-starter in order to aid the induction process and provide additional training. This way we can ensure that each SEO is provided with a consistent foundation of SEO – with more complex/subjective areas open for debate of course – and thus build the team’s capabilities on the back of this.
Is Your Website in Costume?
November 11, 2009 by Megan Slick · 1 Comment
Costumes got me thinking about websites and writing. I know, sometimes I have crazy thoughts. Here it is. On Halloween people dress up as witches or the guy with the baby from Hangover. Dressing up is great for Halloween but it would be weird if people dressed up all-year-round. So why are some websites in costume 
all year long?
How To Sitemap: Search Engine Submission
November 4, 2009 by Stephanie Woods · 7 Comments
When I was first learning how to submit XML sitemaps to search engines, I found all the information I needed, however, the information was spread out amongst several sources. My intention is to create a quick reference guide on how to submit your XML sitemap to all of the major search engines (in one convenient location).
8 Utilities to Track Keyword Rankings
November 3, 2009 by Will Reinhardt · 5 Comments
One of the more tedious tasks in my monthly routine is preparing keyword ranking reports. While I enjoy analyzing the numbers and discovering how well our clients have (hopefully) improved over the past 30 days, actually collecting those numbers is a chore I don’t relish. If I can pay a few dollars to have a service perform this task on my behalf, I’m all for it.
Overcoming Drunken Monkeys & Writing Tips
October 28, 2009 by Megan Slick · 4 Comments
How to have your content ready when your boss asks for it.
You waited and waited and now you have your keyword research. An exciting moment, until you realize you have to do something with it. Thousands of words staring at you from their excel spread sheet spells writer’s block and drunken monkeys.
How To Sitemap: Creating XML Sitemaps
October 21, 2009 by Stephanie Woods · 12 Comments
Hiya Google spiders,
While you’re here, can you please make sure you check out our main product pages since we make changes to them frequently? Also, we added some new blog pages, so be sure to check those out as well.
