Get Out of Your Comfort Zone and Make the Most of a Conference
March 27, 2009 by Keri Morgret · 1 Comment
I went to a poker game instead of my senior prom. In fact, I ditched my entire senior year and went to the community college instead. I met my husband over a broken network cable in the “geek dorm” at college. Somewhere in my life between hanging out in the school library and my technical writing job documenting why the PDP-11 with 8-inch floppy drives didn’t have antivirus software, I missed learning how to deal with the whole people and networking aspect of a conference. I have learned some ways to push myself out of my comfort zone (which sitting in a corner by myself reading the expo hall magazine giveaways at lunch and watching cable tv alone in my off-site motel room after sessions) and get a lot more out of a conference.
‘Orion’ Is Unleashed: Protect Your SEO, SERP Listings, and Your Content
March 26, 2009 by Angie Haggstrom · 7 Comments
Earlier this week, Google rocked the search world with the announcement of its new update referred to as ‘Orion’. (Derived from the 2006 acquisition from Orion, a big fan of LSI.) This ground breaking development is intended to “help guide users more effectively to the information they need”. Groundbreaking? Yeah, right. Not quite.
Weakest Link
March 25, 2009 by Barry Welford · 9 Comments
Introduction
If you were expecting to find a website devoted to a disciplinarian lady dressed in black, then you have come to the wrong place.
SEO for a Revamped Website
March 24, 2009 by Patricia Skinner · 3 Comments

Is Your Web Presence Credible? Effective?
Starbucks Instant Makes A Splash with SMM & IM
March 20, 2009 by Megan Slick · 5 Comments
On March 3rd Starbucks entered the $17 billion instant coffee market with the launch of Starbucks Via Ready Brew instant coffee. That’s right, I said INSTANT. Don’t think that you’re the first to question it. Starbucks Gossip, CNN, and everyone else has already been there. Wait just a minute though, Starbucks might have something. If only they could educate, engage, and connect the public to Via … or have they already?
Create Executive Reports for Adsense
March 19, 2009 by Will Reinhardt · 3 Comments
If you or a client operate several sites that utilize Adsense to improve monthly revenue then you may have struggled with the best way to present that information in your reports. The following approach is how our company organizes information for our clients, and it works well enough that we’ve adopted it for our own sites. We now actively look forward to the first of the month so that we can see how our sites have been performing.
Pulling Rank
March 17, 2009 by Diane Aull · 11 Comments
It’s my first post here at SEO Scoop (hi, y’all!) so I suppose I should take a moment to introduce myself to those who don’t know me yet. My name is Diane; online I’ve been known as Torka since the early 1990’s (and I’ll answer to either). I’ve been doing this “website thing” in one capacity or another for around 15 years.
Migrating from SME SEO to Corporate SEO: A real life story by Ben McKay
March 13, 2009 by Ben McKay · 19 Comments
It’s my first post with the guys at SEO Scoop (thanks guys!), and I thought what better way to introduce myself than offer a bit of an insight into my life at the moment, following some big changes to my life as a SEO…that of moving to a large-scale agency from various SME SEO roles. I’m hoping this might be helpful commentary to those considering roles in either SME SEO or corporate SEO. Read more
Watch Your Punctuation Online
March 11, 2009 by Barry Welford · 14 Comments
Introduction
Getting punctuation right is sometimes seen as an irritating chore by some. Others may view it as a way of spotting whether a writer is worthy of consideration. Of course there are many common punctuation challenges.
The Rise of the Blog as a Business Gateway
March 10, 2009 by Patricia Skinner · 10 Comments

Jumpin’ off the Bridge? You Better do a Cannonball!
March 6, 2009 by Megan Slick · Comments Off
When it comes to your Website and online marketing, do you feel like you are just checking stuff off a list? This blog says to do this, I picked this up at a conference so we better do that too. You know the drill. The companies, politicians, average Joe, etc that get recognition are not the ones that follow the rules so why are we all jumping off the same bridge?
The true formula for link building gold
March 4, 2009 by James Duthie · 6 Comments
Today I want to talk link building. To be frank… I’m not a master link builder. In fact, I’m not even an everyday SEO. I am but a humble web marketing strategist (with a solid grasp of SEO concepts). However, that doesn’t mean I haven’t managed to pick up a few nuggets while running my own marketing blog. And today I wanted to share one of those lessons with you. It’s not rocket science, but I think it’s an important lesson for every budding marketer to recognize. The lesson is all about link quality.


