TGIF – ,-}
April 30, 2009 by Marie-Claire Jenkins · 5 Comments
Welcome to a brand new weekly post for some of you and to another edition of TGIF for the rest of you. A bit of history behind the TGIF series:
How Google Suggest Changes Search Behaviour & SEO
April 29, 2009 by a guest poster · 4 Comments
This is a guest post by Adam Lee
For those of you that don’t know, Google Suggests offers search suggestions and the number of resulting pages as you type into the text box.
How To Use FileLocator Pro to Search Log Files
April 28, 2009 by a guest poster · 1 Comment
This is a guest post by Jasenko Dizdarevic
I’m going to show some of the capabilities of FileLocator Pro searching through compressed webserver log files.
SEO and Disillusionment: Dealing With The Downside Of The Industry
April 23, 2009 by Angie Haggstrom · 6 Comments
If you ask an SEO professional if passion is necessary to succeed in the industry, they will likely tell you ‘yes’. Without that passion, the job becomes monotonous and the desire to learn new things begins to die. You become unhappy with your work and the quality suffers.
Top Five Time Tips For Better Blog Posts
April 22, 2009 by Barry Welford · 2 Comments
Time is possibly the most important word you know. It has many meanings and most of them carry quite a weight.
Are You Ready for the Upcoming Google Algorithm Update?
April 21, 2009 by Patricia Skinner · Comments Off
Your Website is Up Against Competition & Moving Goal Posts
With every passing day the Internet is becoming an increasingly competitive place. There are more businesses carving out their niche online, existing businesses are taking steps to become experts at promoting their websites, and to cap it all, the search engines are constantly refining their algorithms to make it more difficult to get that coveted number -1 spot.
Increase Your Adsense Income by 86% in 15 Minutes
April 16, 2009 by Will Reinhardt · 9 Comments
In August I made what I thought were normal ongoing adjustments of my Adsense settings. My “wow” moment came a few weeks later when I realized that my moving average was holding steady at a previously unthinkable level. I was using the same content and there was no increase in traffic, yet Adsense was outperforming itself by 86% with very little effort on my part. How is this possible? The following two steps should take you about 15 minutes to apply to a single site (depending on how complicated your layout is).
What You Need to Know about Social Media and LinkJuice
April 15, 2009 by Patricia Skinner · 5 Comments
Advice from a Professional Writer — Finding and Working with Quality SEO Copywriters
April 9, 2009 by Angie Haggstrom · 7 Comments
Loren Baker posted his views on ‘How to Find, Hire and Manage Rockstar Copywriters’. I have a lot of respect for Loren. However, I have to admit that I had mixed feelings over this little number yesterday. Now, I understand I’m biased. However, I hire freelance writers and SEO copywriters on a regular basis in addition to writing professionally myself.
Do Your Web Page Views Make An Impression?
April 8, 2009 by Barry Welford · 4 Comments
We are not concerned here with the first impression that a website visitor may get on seeing your web page in the Blink of an eye. Rather it is about just how many visitors get to see that web page. That number is the most simple of metrics to confirm how a web page is performing in traffic terms. Here we explore how best to capture that number.
Metrics That Matter
April 7, 2009 by Diane Aull · 2 Comments
OK, in my previous article, I talked about all the reasons why search engine rankings already aren’t a good measure of success — and why I think they’re only going to become less significant as time goes by. And I promised this time I’d talk more about metrics that I think are more useful to measure than rankings. So here goes…
Longer Snippets at Google Means…?
April 3, 2009 by Megan Slick · 3 Comments
I’ve been considering writing about description tags but thought it might be a bit blahsay for SEO Scoop (as industry people know that well written description tags help control what the search engines use for their snippets and improve click through rate). Then I read the Google blog, Angie Haggstrom’s and Marshall Kirkpatrick’s posts on Google’s acquiring Orion and introducing longer snippets.
Carving out instant niche rankings
April 1, 2009 by James Duthie · 7 Comments
‘Instant’ and ‘rankings’ are probably the two most grossly inappropriate words a genuine SEO can ever use in the same sentence. Indeed, the somewhat seedy reputation of the SEO industry has been born from dodgy snake oil salesmen peddling the promise of instant Google rankings. The sad fact is that instant rankings can never be guaranteed. Sorry to disappoint you. But… there are methods that can be used increase the likelihood of attaining high rankings in a relatively short space of time. Today, I’ll provide a case study of how I achieved a number two ranking within Google in a matter of weeks for a search term that immediately became the number one referrer of organic search engine traffic to my blog. The secret is effective targeting of a lucrative niche.
