It is always great if the client will write their own stuff, even if it has to be polished up a little. It’s a matter of balance and what works best in your situation.

For instance, no client should write their own web copy without experience and knowledge as to how it all works. Blog posts and articles for marketing, on the other hand, are more than fine.

I always love to read what client have written. Like you said, no one has a passion for their industry quite like they do.

Angie Haggstrom
Freedom Freelance/SEO-Scoop

It must be better because they know their company and instrusty far better than anyone else. I think this makes a difference both for the user and for SEO purposes.