Getting a measure on social media metrics
June 30, 2009 by James Duthie · 4 Comments
One of the primary barriers I encounter when talking to businesses about social media implementation is measurement. For years, web marketers have sold the virtues of web marketing via its’ accountability. Clicks could be tracked, conversions could be measured & ROI was accountable to the very last dollar. Yet the emergence of social media blurred the lines of online accountability. The direct response environment that we’ve all become so used to on the web was suddenly replaced by a channel more suited to relationships and referrals than instant sales. Which made the job of measuring results a heck of a lot harder. But rest assured, with tangible objectives in place and usage of the appropriate tools, marketing initiatives in social networks can be measured just as effectively as other online channels. Even projects with objectives related to fluffy marketing outcomes such as customer engagement and attitudinal shifts are accountable. The key is simply to quantify those objectives.
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TGIF – 0*-)
June 25, 2009 by Marie-Claire Jenkins · 1 Comment
Welcome to another edition of TGIF. I hope that the week has been a meaningful and prosperous one or failing that a mad and exciting one. On my travels through the web, being playful by nature, I pick up all of these goodies for your Friday pleasure. I trust that you are enjoying the mix of wacky, cool and plain odd. The weekend is nigh, and no doubt you have plans, if not make some. It’s good to get out and about and also kick back a little too. This week I have a little Twitter task for you: At random pick 5 followers/following-ers and tweet something nice about them. It’ll make everyone feel warm and smiley inside 
5 Tips For Better Press Releases
June 25, 2009 by Angie Haggstrom · 3 Comments
Most of you likely already know that press releases can be an excellent link building method as well as an opportunity to reach new customers and generate extra traffic. Unfortunately, I still see a large number of press releases (at least I think that’s what they’re supposed to be) that don’t take advantage of all the perks this format can offer, and some of them are nothing more than an article. So, this week, I thought I give you some hints to help you make your press releases even better! Read more
Boldness = Genius, Power & Magic
June 24, 2009 by Megan Slick · Comments Off
Sometimes the stars align and you get a client who knows exactly what they want and is able to articulate their desires to you. This phenomenon is
about as frequent as Haley’s Comet. Most clients have no idea what they want and whatever ideas they do have are not good. This is where you come in. It is your job to tell them what to do. What do you think they are paying you for?
TGIF – :-9
June 19, 2009 by Marie-Claire Jenkins · 1 Comment
Welcome to another edition of TGIF here at the scoop. I do hope that you have had a splendid week and that you are all looking forward to a great weekend doing lots of fun stuff. The week has been a busy one on the seo front with the “nofollow” stuff, google announcements, Bing, and a whole lot more. Time to forget it all, turn up the tune of the week and enjoy some well deserved TGIF nonsense.
SEO Insanity : Confusing Correlation With Causation
June 18, 2009 by Diane Aull · 1 Comment
Something I see all the time from both my fellow webmasters and from search engine optimizers is the problem of confusing correlation with causation. Frankly, it drives me nuts.
SEO is my Role Playing Game
June 16, 2009 by Will Reinhardt · 2 Comments
If you’ll forgive the geeky subject matter, I’d like to propose the concept of treating search engine optimization as a game. Similar to World of Warcraft, SEO can be just as engaging and exciting as a massively multiplayer online role playing game. Unlike video games though, there’s real money to be made! Let’s nerd out this metaphor a bit further, shall we?
TGIF – ~~8-O
June 12, 2009 by Marie-Claire Jenkins · 1 Comment
Welcome to another edition of TGIF. I am freezing cold and tried wearing gloves to type but that experiment failed somewhat. It is summer for many of you now and you will be enjoying a much warmer climate than I am. I suspect that you are all looking forward to all those summer weddings, the picnics, the beach, the holidays and everything that comes with the summer season. Mind you there’s that longing when you look out the window at work, cheer yourself up by popping out for ice cream. For us cold people it’ll be hot drinks all round.
SEO Company Websites Fail To Convert And Meet Their Profit Goals
June 11, 2009 by Angie Haggstrom · 6 Comments
Some SEO companies let their clients walk right by them without a second glance. They are excellent at getting their company found in the SERPs, but they drop the ball when it comes to marketing to their own client base.
U-G-L-Y You Ain’t Got No Alibi!
June 10, 2009 by Megan Slick · 1 Comment
The relationship between copywriters and graphic designers/web developers is a tense one. I can’t say that I blame designers. If the copy doesn’t fit the space, it degrades the design. In the defense of writers, there are many situations 
that keep writers and designers from properly communicating. Companies that are in the process of hiring and creating new websites should take this into consideration. If your writer and designer are allowed to communicate, you can avoid many blunders, including:
The state of the UK SEO Jobs Market
June 9, 2009 by Ben McKay · 8 Comments
UK Search Engine Marketing Industry is Bigger than ever
As the recession creeps in and the news continues to fill with stories of companies making more and more redundancies, there is one exemplary winner in the economy…the search engine marketing industry.
TGIF – @:-}
June 5, 2009 by Marie-Claire Jenkins · Comments Off
Welcome to Friday and to another TGIF here at Seo Scoop. I hope that you have had an enjoyable week and that many fun and cool things went on in your life. As a way of giving a little back to the world for your good fortune, buy your favourite book and give it to someone, even a stranger. Wonderful things happen with the unexpected and you’ll be glowing all day
Refresh, Renew, Redesign
June 4, 2009 by Diane Aull · 6 Comments
Maybe it’s the time of year, maybe it’s the economy, maybe it’s just coincidence. For whatever reason, a lot of companies I know are either actively redoing their websites or at least contemplating a makeover.
