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Is image optimisation overrated?

July 29, 2009 by James Duthie · 4 Comments 

First things first, I should clarify that I’m a big fan of image search. I use it all the time. But lately I’ve begun to question the real value image search provides businesses. To be honest, I’ve never really thought in any sort of depth about the art of image optimisation. While I’ve certainly read my fair share of articles on the topic from respected authors such as Tad, Maki, Liana Evans, Ian Lurie & Chris Pearson, it’s never been a traffic generation tactic I’ve employed. Because while there’s little doubt that image optimisation has the potential to increase traffic, the real question is whether that traffic holds any commercial value.
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Google Approaching Real-Time Search Results?

July 23, 2009 by Will Reinhardt · 4 Comments 

One of the hot topics for Google these days is implementing a functional real-time search. There’s no denying that the success of Twitter is the draw for this need. Increasingly audiences want search results tailored around current events, skipping sites with more established content. Read more

SEO Strategy: Bigger and Better Goals

July 21, 2009 by Brian Carter · Comments Off 

SEO is not one-size-fits-all.

Although at Fuel Interactive for SEO, we have

  • A standard SEO process
  • A prioritized checklist of best practices
  • Several simultaneous optimization paths…

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TGIF – >:-l

July 10, 2009 by Marie-Claire Jenkins · 1 Comment 

Welcome to another edition of TGIF. I hope that you have all had an excellent week and that you are looking forward to some time off the great treadmill of life.  The winter months here in OZ are gorgeous and I’m looking forward to time out in the ocean this weekend. Make sure you get out and about, especially if it’s summer with you, and breathe in the fresh air, enjoy yourselves.

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Why the UK SEO industry needs more SEO meet-ups…

July 7, 2009 by Ben McKay · 4 Comments 

For me, one of the real highlights of working in the SEO industry is the community that’s been built, and continues to thrive for a number of reasons. I’m writing this post on the back of having been to a SEO meet-up recently where I met some more really cool SEO’s so just want to share a few reasons why you should get out and about! Read more

TGIF – ~:o

July 3, 2009 by Marie-Claire Jenkins · Comments Off 

Welcome to another edition of  TGIF. I hope that you have had a happy and satisfying week and that you’re looking forward to the weekend with much anticipation. It is a wonderful thing to look forward to trips, excursions, having friends round, spending time with those we feel best around and generally enjoying life. If you are dreading the weekend because you have unpleasant chores (like moving house), a very boring reunion, or having to revise for exams or something…I hope that this post cheers you up :)

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12-Step Social Media Guide: Put your Local Business on the Map

July 2, 2009 by Patricia Skinner · 1 Comment 

Before you go on to devour the Twitter and FaceBook secrets I have for you, I’d love to tell you that you can launch an online business using Twitter and FaceBook alone, and without doing much of anything else–but I’d be misleading you. However, you can get a powerful buzz going for your business if you first get your ducks in a row as far as your website and web presence is concerned, before you move on to Twitter and Facebook as business tools.

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Five Ways To Turn Blog Comments Into Conversations

July 1, 2009 by Barry Welford · 1 Comment 

Blog Comments Are In A Sorry State

Many bloggers feel that a blog is not a blog unless it has worth while comments.  Unfortunately most blogs do not receive many comments or comments of any particular quality.

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