SAScon – a unique UK Search & Social Conference
March 3, 2010 by Ben McKay · Leave a Comment
You might have heard about some pretty cool news stirring in the UK search market of late… something really quite special.
Is the only protectionist ORM strategy one that embraces optimised social media?
December 22, 2009 by Ben McKay · Comments Off
Personalisation and real-time have been seriously big topics in SEO and social media news in recent weeks. Prior to Google’s recent real-time search results announcement, my interest in real-time search was beginning to wane, as although it was en vogue and certainly cool technology, there was rarely any real industry-changing news. This release though, has got me interested in it all over again – if it retains its influence in the SERPs then this could indeed be a game changer. Here though, I’m going to consider the ramifications of ignoring this area of search for big brands and those looking to grow.
What does my perfect SEO training scheme look like?
November 24, 2009 by Ben McKay · 7 Comments
I’ve been in the fortunate situation lately where Mediaedge:cia Manchester has been recruiting a number of SEO’s lately. On the back of this, we thought it best to formalise the training for each new-starter in order to aid the induction process and provide additional training. This way we can ensure that each SEO is provided with a consistent foundation of SEO – with more complex/subjective areas open for debate of course – and thus build the team’s capabilities on the back of this.
Why the UK SEO industry needs more SEO meet-ups…
July 7, 2009 by Ben McKay · 4 Comments
For me, one of the real highlights of working in the SEO industry is the community that’s been built, and continues to thrive for a number of reasons. I’m writing this post on the back of having been to a SEO meet-up recently where I met some more really cool SEO’s so just want to share a few reasons why you should get out and about! Read more
The state of the UK SEO Jobs Market
June 9, 2009 by Ben McKay · 8 Comments
UK Search Engine Marketing Industry is Bigger than ever
As the recession creeps in and the news continues to fill with stories of companies making more and more redundancies, there is one exemplary winner in the economy…the search engine marketing industry.
Migrating from SME SEO to Corporate SEO: A real life story by Ben McKay
March 13, 2009 by Ben McKay · 19 Comments
It’s my first post with the guys at SEO Scoop (thanks guys!), and I thought what better way to introduce myself than offer a bit of an insight into my life at the moment, following some big changes to my life as a SEO…that of moving to a large-scale agency from various SME SEO roles. I’m hoping this might be helpful commentary to those considering roles in either SME SEO or corporate SEO. Read more
