SEO Insanity : Confusing Correlation With Causation
June 18, 2009 by Diane Aull · 1 Comment
Something I see all the time from both my fellow webmasters and from search engine optimizers is the problem of confusing correlation with causation. Frankly, it drives me nuts.
Refresh, Renew, Redesign
June 4, 2009 by Diane Aull · 6 Comments
Maybe it’s the time of year, maybe it’s the economy, maybe it’s just coincidence. For whatever reason, a lot of companies I know are either actively redoing their websites or at least contemplating a makeover.
Rules of Thumb for Choosing an SEO
May 19, 2009 by Diane Aull · 5 Comments
The question comes up periodically, and it did again recently on one of the forums I frequent. A member wanted to hire an SEO, and needed to know how to choose. How could he tell who would do a good job at a fair price?
Metrics That Matter
April 7, 2009 by Diane Aull · 2 Comments
OK, in my previous article, I talked about all the reasons why search engine rankings already aren’t a good measure of success — and why I think they’re only going to become less significant as time goes by. And I promised this time I’d talk more about metrics that I think are more useful to measure than rankings. So here goes…
Pulling Rank
March 17, 2009 by Diane Aull · 11 Comments
It’s my first post here at SEO Scoop (hi, y’all!) so I suppose I should take a moment to introduce myself to those who don’t know me yet. My name is Diane; online I’ve been known as Torka since the early 1990’s (and I’ll answer to either). I’ve been doing this “website thing” in one capacity or another for around 15 years.
