Posted by DazzlinDonna on June 7th, 2005 in SEO Lingo
When Henk van Ess released possibly confidential information regarding Google’s human-rated evaluation lab, he caused quite a stir. There is much talk and debate about it at WebmasterWorld and SEW. For all the details and to get the downloads that are causing the uproar, you need to go to Henk’s blog at http://www.searchbistro.com/.
But I’m not here to comment on whether or not the material should be out there. Nor am I going to analyze every aspect of the documents. You should do that on your own. What I am here to present are a few new SEO words that we should…
Posted by DazzlinDonna on May 21st, 2005 in SEO Lingo
Some SEOs have a big reputation because they have Fortune 500 clients. I call these firms White Collar SEOs. I mean no disrespect towards these SEOs when I say this, but I mean really, how hard would it be to optimize for a company that is so well-known that it comes with hundreds of thousands of backlinks built-in? And let’s not forget the substantial budget you’d have to work with. The SEO work would most often focus on some simple on-page changes, or worst case, dealing with a badly seo’d dynamic site. Have a staff of trained underlings make these…
Posted by DazzlinDonna on February 19th, 2005 in SEO Lingo
The ethics of SEO are often debated. It is a hot button topic that quickly turns into a flame-war whenever it is brought up. So what are my opinions on SEO ethics? I’m glad you asked. Take my definition with as many grains of salt as you feel are needed. 
There are different ways of defining the term “ethical”, but the following definition will suffice for my purposes.
According to dictionary.com, ethical means “Being in accordance with the accepted principles of right and wrong that govern the conduct of a profession”
There is currently a thread at SEW at http://forums.searchenginewatch.com/showthread.php?t=4246, which discusses…
Posted by DazzlinDonna on January 5th, 2005 in SEO Lingo
The filter that prevents more than two results from the same domain showing up in the Google SERPs (one indented below the other). Adding &filter=0 to the end of the URL address after performing a search, will turn the Result Crowding filter off. &filter=0 apparently filters for other things as well, but these things are unknown at this time.
Posted by DazzlinDonna on August 7th, 2004 in SEO Lingo
A robots.txt file is a simple text file that lets search engines know what NOT to crawl and index. If your intention is to allow all search engines to crawl and index all aspects of your site, then you do not need a robots.txt file at all. If, however, you want to block some or all of the search engines from indexing some or all of your site, then you will need to create a robots.txt file. My favorite robots.txt tutorial can be found at http://www.gnc-web-creations.com/creating_robotstxt_file.htm.
Posted by DazzlinDonna on August 6th, 2004 in SEO Lingo
SEM (Search Engine Marketing) is a broad spectrum of website marketing including paid placement, trusted feeds, PPC, traditional advertising, branding, email marketing, sales copy, roi tracking and SEO. SEO (Search Engine Optimization) involves understanding search engine algorithms (as much as possible) so as to better optimize web site pages for organic search engine rankings. SEO usually also involves managing link building campaigns as well. SEO, then is a subset of SEM.
Posted by DazzlinDonna on August 4th, 2004 in SEO Lingo
ROI stands for Return On Investment, or basically the profits or losses received from an online advertising campaign.
Posted by DazzlinDonna on August 3rd, 2004 in SEO Lingo
Paid placement is a guarantee of a particular ranking in a search engine in return for a payment. Generally, the more you pay, the higher the ranking will be. Usually, these rankings are separated from the organic SERPs, and are sometimes called sponsored results.
Posted by DazzlinDonna on August 2nd, 2004 in SEO Lingo
Paid inclusion is a program whereby search engines promise to list your site in return for a payment. Generally, however, a paid listing does not guarantee that the site will rank well (or at all) for any particular keyword phrase. It often comes with a guarantee that your site will be re-spidered on an ongoing basis, usually every 48 hours. This can be useful if your content changes often.
Posted by DazzlinDonna on August 1st, 2004 in SEO Lingo
PPC stands for Pay-Per-Click - when a company or advertiser pays a search engine or affiliate for each click-through generated by a user.
Posted by DazzlinDonna on July 26th, 2004 in SEO Lingo
Keyword density is the percentage of keywords contained within the total number of indexable words within a web page, or to put it another way, the ratio of a keyword or key phrases to the total number of words on that page. If the keyword density is too high, you run the risk of keyword stuffing. If the density is too low, you run the risk of not ranking well. There is no right or wrong keyword density, as the proper level can be different for every phrase. Some pages rank well with rather high density, some with very low…
Posted by DazzlinDonna on July 25th, 2004 in SEO Lingo
Keyword Proximity refers to the distance between two words or phrases, or how close keywords are to each other within a body of text. The closer the two keywords are to each other, the higher the weight for that phrase. Consider these two examples:
We sell blue widgets at a price you can afford.
All of our affordable widgets come in shades of blue.
The phrase blue widgets has better keyword proximity in the first example than in the second, as the words are closer to each other. If all else were equal, the first example would rank higher than the second.
…
Posted by DazzlinDonna on July 24th, 2004 in SEO Lingo
Ever wonder what the dates mean that you see within some of the Google search results? That date is generally called a fresh date, and it is the date that Google last crawled that page. So why do some results show a fresh date and some do not? According to Google sources, the date will only be listed for those pages that have been freshly crawled within 2-3 days of the date you are looking at the SERPs.
Not seeing a fresh date in your listing for a short time is nothing to be concerned about. It should be noted, however,…
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