SEO Truths Or Should That Be SEEO?
September 23, 2009 by Barry Welford · 14 Comments
The SEO Gurus and Experts have been somewhat less vocal than usual over the past few months. It can be traced to the revelation by Mark Cutts at SMX Advanced in Seattle as reported by many including Lisa Barone and Dan Thies that basically nofollow might not work like people expected for sculpting PageRank. You might have expected that, if it did not work, this might already have been spotted by some of the gurus. However there was no hint anywhere that this might be so.
Has Twitter killed the inbound link?
September 21, 2009 by James Duthie · 25 Comments
If you believe the hype, Twitter is the biggest serial killer since Jack the Ripper. Mitch Joel thinks it killed RSS. And there is certainly an element of truth in that. How often do you really check your reader these days…? Be honest. For others, Twitter is the death of Facebook. And there’s no question Mark Zuckerberg is quaking a little. Centralising the platform around status updates and the recent introduction of the @ reply were both aimed at nullifying Twitter’s strengths. Some are even brave enough that Twitter could kill Google via real-time search, although surely Google would acquire them before that became a reality. And while I’m not often one to sound the death knell, I’d like to throw one more into the mix. Because I think Twitter may just be killing the inbound link…
4 Reasons Why SEO Blogging Sucks
September 15, 2009 by Brian Carter · 18 Comments
or maybe it’s top 3 reasons I suck at SEO blogging… LOL
I don’t blog about SEO much.
Is image optimisation overrated?
July 29, 2009 by James Duthie · 4 Comments
First things first, I should clarify that I’m a big fan of image search. I use it all the time. But lately I’ve begun to question the real value image search provides businesses. To be honest, I’ve never really thought in any sort of depth about the art of image optimisation. While I’ve certainly read my fair share of articles on the topic from respected authors such as Tad, Maki, Liana Evans, Ian Lurie & Chris Pearson, it’s never been a traffic generation tactic I’ve employed. Because while there’s little doubt that image optimisation has the potential to increase traffic, the real question is whether that traffic holds any commercial value.
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Metrics That Matter
April 7, 2009 by Diane Aull · 2 Comments
OK, in my previous article, I talked about all the reasons why search engine rankings already aren’t a good measure of success — and why I think they’re only going to become less significant as time goes by. And I promised this time I’d talk more about metrics that I think are more useful to measure than rankings. So here goes…
Longer Snippets at Google Means…?
April 3, 2009 by Megan Slick · 3 Comments
I’ve been considering writing about description tags but thought it might be a bit blahsay for SEO Scoop (as industry people know that well written description tags help control what the search engines use for their snippets and improve click through rate). Then I read the Google blog, Angie Haggstrom’s and Marshall Kirkpatrick’s posts on Google’s acquiring Orion and introducing longer snippets.
Weakest Link
March 25, 2009 by Barry Welford · 9 Comments
Introduction
If you were expecting to find a website devoted to a disciplinarian lady dressed in black, then you have come to the wrong place.
Pulling Rank
March 17, 2009 by Diane Aull · 11 Comments
It’s my first post here at SEO Scoop (hi, y’all!) so I suppose I should take a moment to introduce myself to those who don’t know me yet. My name is Diane; online I’ve been known as Torka since the early 1990’s (and I’ll answer to either). I’ve been doing this “website thing” in one capacity or another for around 15 years.
The true formula for link building gold
March 4, 2009 by James Duthie · 6 Comments
Today I want to talk link building. To be frank… I’m not a master link builder. In fact, I’m not even an everyday SEO. I am but a humble web marketing strategist (with a solid grasp of SEO concepts). However, that doesn’t mean I haven’t managed to pick up a few nuggets while running my own marketing blog. And today I wanted to share one of those lessons with you. It’s not rocket science, but I think it’s an important lesson for every budding marketer to recognize. The lesson is all about link quality.
Google PR Update Today, Sure, But Also Old Penalties Dropped
July 26, 2008 by DazzlinDonna · 16 Comments
Matt Cutts mentioned that we’d be seeing a toolbar PR update within a few days, and sure enough, I see it today, as do others. *Everyone yawns*. But that’s not the most interesting aspect of the day. Matt also said, “we’ll be expiring some older penalties on websites.” And sure enough, he was telling the truth on that one too!
Open Discussion For Dealing With Site Crackers
March 27, 2008 by DazzlinDonna · 16 Comments
Let me start out by saying I absolutely don’t have the answers to the question of how to deal with hackers crackers who attack our websites. Because there are so many different ways that these jerks attack, and so many different things they do to the sites once they attack, I suppose it’s impossible to come up with a one-size-fits-all answer. Still, I see more and more of this type of thing happening every day (even to security experts sites), and it just seems like there must be *something* we can all do if we just all put our minds together.
Comparing Traffic From The Big Three Search Engines
December 23, 2007 by DazzlinDonna · 18 Comments
It’s not often that I can truly compare apples to apples and oranges to oranges when looking at search engine stats. It’s also not often that I rank #1 for a major keyword phrase for all 3 search engines (Google, Yahoo, Live). I’ve got quite a few major phrases that aren’t #1 across the board, but are scattered about at #2, #3, etc. But even one ranking down means you are no longer comparing apples to apples and oranges to oranges. And sure, I’ve got lots of long-tail phrases that are #1 across all three – everyone has that. But the traffic is so minimal for each of those phrases, that comparing stats isn’t very trustworthy at that point. But if a phrase sends a million users/month, and it is #1 across all 3 search engines, I’d say the stats associated with that phrase will be pretty darn accurate.
Nobody Wants A Google-Friendly Link – At Any Price!
December 6, 2007 by DazzlinDonna · 26 Comments
I love Scratchback and the whole concept behind it (Scratchback is that widget to the right that says Are You In My TopSpots?). I might not be totally crazy about the nofollowed links, but hey, they are Google-friendly, so I’m doing the “right thing”, right? I understand people don’t want to pay a lot of money for G-friendly links – I get that. But when it’s difficult to practically give them away – what’s up with that???
