Using PPC to Boost SEO Campaigns
February 26, 2010 by Kevin Kaiser · 6 Comments
It always seems to be SEO vs. PPC. Both of them vying for attention and trying to take all of your advertising dollars. But what if you used them to complement each other, wouldn’t that make things a lot easier? When it comes to SEO, sometimes it’s hard to know which keywords are the best ones to optimize for. This is where you can bring in PPC and specifically Adwords.
Tags, Duplicate Content & SEO
January 26, 2010 by Ruud Hein · Leave a Comment
Michael "Graywolf" Gray suggests that alhtough the road to using tags on your web site isn’t devoid of pitfalls and some gotcha’s, their usage does open up some advanced strategies .
What does my perfect SEO training scheme look like?
November 24, 2009 by Ben McKay · 7 Comments
I’ve been in the fortunate situation lately where Mediaedge:cia Manchester has been recruiting a number of SEO’s lately. On the back of this, we thought it best to formalise the training for each new-starter in order to aid the induction process and provide additional training. This way we can ensure that each SEO is provided with a consistent foundation of SEO – with more complex/subjective areas open for debate of course – and thus build the team’s capabilities on the back of this.
4 Reasons Why SEO Blogging Sucks
September 15, 2009 by Brian Carter · 18 Comments
or maybe it’s top 3 reasons I suck at SEO blogging… LOL
I don’t blog about SEO much.
SEO Insanity : Confusing Correlation With Causation
June 18, 2009 by Diane Aull · 1 Comment
Something I see all the time from both my fellow webmasters and from search engine optimizers is the problem of confusing correlation with causation. Frankly, it drives me nuts.
SEO Company Websites Fail To Convert And Meet Their Profit Goals
June 11, 2009 by Angie Haggstrom · 6 Comments
Some SEO companies let their clients walk right by them without a second glance. They are excellent at getting their company found in the SERPs, but they drop the ball when it comes to marketing to their own client base.
Refresh, Renew, Redesign
June 4, 2009 by Diane Aull · 6 Comments
Maybe it’s the time of year, maybe it’s the economy, maybe it’s just coincidence. For whatever reason, a lot of companies I know are either actively redoing their websites or at least contemplating a makeover.
5 SEO Content Mistakes You’re Making
May 28, 2009 by Angie Haggstrom · 2 Comments
Content plays a significant role in the success of a website. Get it wrong and you’re doomed. Make one mistake and you’ll struggle to attract visitors and convert them. (and they’re more common than you think).
Keyword Research – The Problem Is You
May 27, 2009 by Megan Slick · 6 Comments
Don’t take keywords searchers use at face value.
They’re not looking for the information they express in their search; they’re looking to solve a problem, fix an issue, scratch an itch.
Rules of Thumb for Choosing an SEO
May 19, 2009 by Diane Aull · 5 Comments
The question comes up periodically, and it did again recently on one of the forums I frequent. A member wanted to hire an SEO, and needed to know how to choose. How could he tell who would do a good job at a fair price?
Optimize Your Mobile Website And Stop Losing Money!
May 7, 2009 by Angie Haggstrom · 7 Comments
Earlier this month, Orange released its research study on mobile marketing, and what they found might surprise you. After following the habits of over 2,000 mobile surfers and looking at both quality and quantity, here are a few of their findings:
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SEO and Disillusionment: Dealing With The Downside Of The Industry
April 23, 2009 by Angie Haggstrom · 6 Comments
If you ask an SEO professional if passion is necessary to succeed in the industry, they will likely tell you ‘yes’. Without that passion, the job becomes monotonous and the desire to learn new things begins to die. You become unhappy with your work and the quality suffers.
Top Five Time Tips For Better Blog Posts
April 22, 2009 by Barry Welford · 2 Comments
Time is possibly the most important word you know. It has many meanings and most of them carry quite a weight.
