Take A Moment: Is It Time To Change?

Let’s start this post out with a couple of quotes: one old and one new.

Albert Einstein supposedly said, “Insanity: doing the same thing over and over again and expecting different results.“. I’m sure we all occasionally bang our heads against a wall, repeatedly, without even realizing what we are doing. I know I do. I assume you do too.

Someone recently wrote this about me in a forum post. “She is always coming up with something new to think about. Or something that you haven’t thought about for a long time, that you darn well should have! The best webmaster “tickler…

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Online Reputation Management Guides

Glen Allsop (aka ViperChill) asked me if I wanted to take a look at his new ebook that he has just published, All You’ll Ever Need to Monitor and Manage Your Reputation Online, and of course, I said yes. I’ve watched Glen rise up to be a very knowledgeable young man, and I was anxious to see what he has to say about online reputation management. I know that he has decided to steer his company in that direction (moving slightly away from SEO), so I was definitely curious.

He is selling the ebook for $19, and I think it’s definitely…

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Terrible Landing Page Rant

Be forewarned: I may have several rant posts coming at you over the next few days. Here’s the first.

Let’s get one thing very, very clear. A good search ranking is wonderful … but for all that is sacred in the geekdom, please don’t ruin a perfectly good ranking with a terrible landing page!

Being the geek that I am, a large proportion of my daily searches are for software, scripts, or applications of one sort or another. Unfortunately, a large percentage of the landing pages that I am directed to from those top 10 rankings are so bad that they immediately…

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Case Study: Guest Blogging Stats

Over the last few months, I’ve been encouraging others to guest blog here on SEO Scoop. The idea is to draw attention to you and your blogs (or sites), and help build exposure for up-and-comers in the search marketing world. This is an on-going aspect of SEO Scoop, so if you are ever interested in guest posting, the offer is always open. But this post is here to point you to another blog post by a guy who was a guest blogger here recently. A few weeks ago, James Duthie wrote a guest post entitled SEO Isn’t Just For The Big Boys,…

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Google Gives Advice For Those Who Have Their Sites Hacked

A little over a week ago, I asked for an open discussion for dealing with the jerks who hack into sites to deface them, to install malware, or to surreptitiously insert hidden links to bad neighborhoods. (And if anyone wants to argue semantics of hacking vs. cracking again, take it up with Google this time - I’m just repeating the terminology they used).

Now, Google has written a long post giving advice on how to deal with this problem if it happens to you. They detail taking your site offline, assessing the damage, recovery, and restoring your online presence. Their post isn’t the…

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Landing Page Optimization

One of the problems I face when I create a site is that I don’t have formal training in every aspect of site development. I assume that’s true for most lone webmasters/SEOs. If I was just one small part of a large company, I would most likely wear one or two (sometimes three) hats, and the rest of the hats would be worn by other company employees. But when I create a site, despite my lack of training in all areas, I have to do my best to fill every role myself.

I’m confident in my ability to optimize a…

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What I’m Doing Instead of Attending SES-NY

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Is it just me, or does it suddenly feel like there are more search conferences this year than there are weeks in the year? For those of you who attend most or all of them, when do you get any work done? I don’t expect an answer to that, btw, I’m really just thinking out loud. In any case, what am I doing instead of attending SES-NY today?

Today’s task is one that I think everyone should be tackling on a regular basis. Today, I’m creating new content solely based upon what my visitors are apparently extremely interested in. (No, not this…

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Quick Little Content Creation and Link Building Tip

If you subscribe to blogs, you probably see the occasional post in which a list of quotes from respected leaders of the niche are displayed. A quick example off the top of my head would be a post in which I would list 10 quotes from respected SEOs on the topic of linkbait. Now, I’m not talking about an interview format, in which a question is specifically asked and the answers are displayed. Instead, I’m talking about quotes that you may have stumbled across in your daily web surfing travels, that you took note of and later compiled into a…

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Beginner and Comprehensive Guides to SEO, Link Building, PPC, Social Media, Affiliate Marketing and Blogging

Over the years, I’ve come across some really good guides that would be perfect for newbies to get the information they need, without having to dig through lots of blog posts or forum threads. I decided it was a good time to do a quick roundup of ebooks and guides, both free and paid, that would be useful for anyone wanting organized how-to info to study.

Start with Google’s Webmaster Help Center

Before you do anything, you should become intimately familiar with Google’s “rules”, so you won’t accidentally get yourself penalized or banned. Start with Creating a Google-friendly site paying special attention to…

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Learning From A Clever Turn Of Phrase On CopyBlogger

Being a fan and subscriber to CopyBlogger’s feed, I am often impressed with the content, but this is the first time I’ve been impressed enough to come here and blog about it. The post is Keyword Research for Bloggers: A Comprehensive Guide, and although the post itself is link worthy, it’s not the post itself that brought me here.

No, it’s ONE SMALL SENTENCE that rocked my world this morning. We can all learn from a simply worded phrase that could make a huge impact in so many ways, and when you see what I’m referring to, I think you’ll…

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An SEO Icon Reinvents Itself

SEO Book is dead. Love Live SEO Book Training Program.

Aaron Wall, as you are probably aware, is no longer selling his famous SEO Book. That is an SEO icon that is forever relegated to history now. However, as all truly good things do, it has evolved into something that is more current and useful for our times…The SEO Book Training Program. So what is that?

The SEO Book Training Program consists of over 100 cross referencing online training modules that allow you to learn SEO one piece at a time. Many modules also include how to videos and other bonuses like…

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A Conference Aimed At A Different Crowd

Sure, I’m an SEO and I’m a geek and I’m all techie, so I get into the more technical search conferences that happen around the country. But what I REALLY am is a small business owner. Heck, small isn’t even the word for it. I’m a tiny business owner. In any case, I can really relate to the small business person who isn’t a geek, if for no other reason, than because my real life is surrounded by non-geeks.

So where does the non-geek, small business person go to learn about online marketing? Check this out.

This is happening in Houston, TX…

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Come Join My Private Room

Remember when I was moaning about wishing this blog was private so I could share more? Well, I did share my little secret with a select few people that I trusted, but the process of connecting with them was … well … a pain in the rear. I’ve been thinking about it ever since then, and decided that the only smart thing to do would be to create a private list of people that I could share things with without worrying about who might be a spy, or who might blab it to the entire world.

In light of that, I’ve created…

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