SEO Scoop

Posted by Diane Aull on June 18th, 2009 in SEO Tips

Bewares of jumping to conclusions — bad assumptions often lead to bad decisions.

1 Comment

Posted by Angie Haggstrom on June 11th, 2009 in SEO Tips

Is your SEO company failing to get as many clients as it should? This new study brought up some mistakes that a lot of SEO companies seem to be making. Are you making these mistakes?

6 Comments

Posted by Diane Aull on June 4th, 2009 in SEO Tips

Are you thinking about freshening up your website? Or maybe a wholesale do-over? If you’re not careful, big changes to your site can cause big problems. What do you need to know to minimize the potential pain?

6 Comments

Posted by Angie Haggstrom on May 28th, 2009 in SEO Tips

Content plays a significant role in the success of a website. Get it wrong and you’re doomed. Make one mistake and you’ll struggle to attract visitors and convert them. (and they’re more common than you think).

Are you sure you don’t make these mistakes?

1. Keywords, Keywords, Keywords!

Keywords are important, but they should take a back seat to your topic. Match your chosen keywords to your content. Recent changes in the search engines only magnify this point.

If the reader wants to know about oranges, don’t tell him about apples. Tell him everything you know about oranges and use ‘orange’ related keywords.

To find…

2 Comments

Posted by Megan Slick on May 27th, 2009 in SEO Tips

Don’t take keywords searchers use at face value.

They’re not looking for the information they express in their search; they’re looking to solve a problem, fix an issue, scratch an itch.

Recently I was doing keyword research for a client of mine that makes awesome pie. I’ve tasted it, it really is that good (and no, I’m not getting paid for this post).

Not surprisingly, many of the keyword phrases had to do with recipes. Now, because I’m me, I automatically thought searching for a recipe means they actually want a recipe. So I wasn’t going to suggest to my client that…

6 Comments

Posted by Diane Aull on May 19th, 2009 in SEO Tips

The question comes up periodically, and it did again recently on one of the forums I frequent. A member wanted to hire an SEO, and needed to know how to choose. How could he tell who would do a good job at a fair price?

And ya know? That’s a good question, really.

The high demand for good SEO practitioners means their services often ain’t cheap. Which also means the fortune-hunters have come a-flocking. Flat-out con artists who don’t have any intention of doing anything for suckers their clients (other than relieving them of their cash). Newbies who have excellent intentions —…

5 Comments

Posted by Angie Haggstrom on May 7th, 2009 in SEO Tips

New research released reveals differences between traditional and mobile search. Find out how to optimize your mobile website to satisfy new trends.

7 Comments

Posted by Angie Haggstrom on April 23rd, 2009 in SEO Tips

SEO is one of those industries that has grown so fast, it has created itself a unique set of problems. We pinpoint the problems and discuss some of the possible solutions.

6 Comments

Posted by Barry Welford on April 22nd, 2009 in SEO Tips, Search Bloggers

Time is possibly the most important word you know.  It has many meanings and most of them carry quite a weight. 

Blogging is of course intimately involved with time since that is what defines a blog.  It is a website that has extra pages added from time to time.  It also can soak up quite a deal of time in creating blog posts that perform well in attracting and communicating with readers.

To bring out the importance of time, I thought it might be useful to develop a list of the top five time tips that could help you write…

2 Comments

Posted by Will Reinhardt on April 16th, 2009 in SEO Tips

In August I made what I thought were normal ongoing adjustments of my Adsense settings. My “wow” moment came a few weeks later when I realized that my moving average was holding steady at a previously unthinkable level. I was using the same content and there was no increase in traffic, yet Adsense was outperforming itself by 86% with very little effort on my part. How is this possible? The following two steps should take you about 15 minutes to apply to a single site (depending on how complicated your layout is).

9 Comments

Posted by Patricia Skinner on April 15th, 2009 in SEO Tips, Search Blogger of the Day, Search Bloggers

So what exactly is linkjuice?

Any serious webmaster knows that good incoming links are going to be the lifeblood of his website. One great way to get incoming links is to be active in the social media circuits. Here’s a quick rundown on the ins and outs of incoming links from major social media sites.

You’re going to read the phrase ‘link juice’ quite a lot here, so I thought it might be in order to have a quick rundown of what link juice is:

Basically it’s the share of a page’s authority with the search engines which gets passed on to the…

5 Comments

Posted by Diane Aull on April 7th, 2009 in SEO Theories, SEO Tips

If search rankings aren’t a good measure of site success (I don’t think they are - and they’re getting less significant every day) then what metrics should site owners be tracking?

2 Comments

Posted by Megan Slick on April 3rd, 2009 in SEO Theories, SEO Tips

I’ve been considering writing about description tags but thought it might be a bit blahsay for SEO Scoop (as industry people know that well written description tags help control what the search engines use for their snippets and improve click through rate). Then I read the Google blog, Angie Haggstrom’s and Marshall Kirkpatrick’s posts on Google’s acquiring Orion and introducing longer snippets.

Google said on their blog on March 24th:

“When you enter a longer query, with more than three words, regular-length snippets may not give you enough information and context. In these situations, we now increase the number of lines in the snippet…

3 Comments