8 Utilities to Track Keyword Rankings

One of the more tedious tasks in my monthly routine is preparing keyword ranking reports. While I enjoy analyzing the numbers and discovering how well our clients have (hopefully) improved over the past 30 days, actually collecting those numbers is a chore I don’t relish. If I can pay a few dollars to have a service perform this task on my behalf, I’m all for it.

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Getting a measure on social media metrics

One of the primary barriers I encounter when talking to businesses about social media implementation is measurement. For years, web marketers have sold the virtues of web marketing via its’ accountability. Clicks could be tracked, conversions could be measured & ROI was accountable to the very last dollar. Yet the emergence of social media blurred the lines of online accountability. The direct response environment that we’ve all become so used to on the web was suddenly replaced by a channel more suited to relationships and referrals than instant sales. Which made the job of measuring results a heck of a lot harder. But rest assured, with tangible objectives in place and usage of the appropriate tools, marketing initiatives in social networks can be measured just as effectively as other online channels. Even projects with objectives related to fluffy marketing outcomes such as customer engagement and attitudinal shifts are accountable. The key is simply to quantify those objectives.
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Use Yahoo pipes!

Yes…you!

Yahoo pipes is as easy to use as any other type of drag-n-drop style application. It’s also no more complicated than WordPress for example. You can use it out of the box, or you can customise, or even build your own template. The same goes for Y! Pipes. You can use a pipe out of the box, customise or modify an existing one or simply start from scratch and make your own mean machine.

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Do Your Web Page Views Make An Impression?

We are not concerned here with the first impression that a website visitor may get on seeing your web page in the Blink of an eye.  Rather it is about just how many visitors get to see that web page.  That number is the most simple of metrics to confirm how a web page is performing in traffic terms.  Here we explore how best to capture that number.

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Watch Your Punctuation Online

Introduction 

Getting punctuation right is sometimes seen as an irritating chore by some.  Others may view it as a way of spotting whether a writer is worthy of consideration.  Of course there are many common punctuation challenges.

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Internet Marketing Blogs Ranked By Various Metrics

Winning The Web has created a list of over 200 Internet Marketing and SEO/SEM blogs with each being ranked by using a variety of metrics. Site categories include affiliate marketing, blogging, copywriting, Internet marketing, link building, make money online, SEO / SEM, and social media.

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A Newb Gets Excited About RankSense

I recommended RankSense to a newbie wanting to optimize a site a while back, and I remembered to ask him today what he thought of it. He said that he’d done a little happy dance earlier because he’d watched in fascination as the software handed him gobs of information that he probably would never have discovered on his own. But he didn’t contact me about it back then because information is just information. He said that he was waiting for results of the actions he’d taken based on that information to make any real decisions about the worth of the product.

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Looking For An Alternative To Adsense? What About Adcenter?

I’ve been beta testing Microsoft’s Adcenter Publisher for a few months now, and we’ve finally been given the go-ahead to blog about it. I don’t plan to give an exhaustive review of Adcenter, but I did want to point out some of the extra-cool features it has. In fact, I’ll focus on two: Amazing ad customization and ad unit rotations for testing purposes.

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Google Insights Bookmarklet

Just a quick post to pass along a new tool for your keyword research. Googletutor has created a handy bookmarklet that lets you quickly check out the search volume of the phrase you are researching using Google Insights. This gives you a one-click option to grab a little extra research on whatever search term you are checking out at the moment – from Google, Yahoo, or Live. Nice one!

Cligs – SEO Friendly Short URL Service With Built-In Analytics

Although there are many URL shortening services out there like TinyURL, the newest one to hit the netwaves is Cligs, and it’s a winner (and free). The most obvious gotta-have-it features are the built-in analytics reports. Every Clig you create is stored in your own private account and reports are available to track: Read more

SEO CMS

I wanted to be able to offer my ebusiness coaching clients a choice of solutions for creating their web sites. Obviously, WordPress is the first thing that comes to mind, but it’s not necessarily the best solution for everyone, so I plan to offer them the choice of a simple, but different type of CMS that concentrates on SEO from the start. While I’ll be adding it to my list of recommendations over on ebuzzcoach, I thought I’d also let y’all know about it too, since it’s SEO compliant. It may not be right for the savviest of designers amongst you, but for those of you who hack together sites (who like me, usually use free templates and change them up a bit) this might be useful to you. (Most of my ebuzz clients aren’t yet as tech-savvy as many of you are).

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Wordze July Sale

Another quickie today. Wordze is having a sale until July 14th, enabling you to use Wordze for the rest of July for only $4, with the price going back to the normal monthly costs of $38.98 in August. So, if you were putting off getting lots of keyword research done, now’s the time to jump on it. There’s only a 5-day window to get this price.

All In One SEO Pack Plugin for WordPress No Longer Supported or Maintained

Anyone know when the All in One SEO Pack plugin went belly-up? I recently noticed it now says this:

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