Marketing 101: Sell Benefits and Not Features
March 10, 2010 by Stephanie Woods · 4 Comments
Welcome to marketing 101. It is highly recognized in the marketing world that persuasive copy emphasizes benefits over features. Unfortunately many website owners do not take the time to sit down and figure out how they can connect to customers on an emotional level. Knowing that the latest widget is the best in its class only gets a searcher in the door. Once they’re inside you need to tell them how your product or service is going to solve the challenge they are currently facing.
Keyword Research Offs Writer’s Block
February 3, 2010 by Megan Slick · 2 Comments
Remember when you were in school and your teacher told you what to write about? Those were the go
od old days, weren’t they? Now you have to come up with your own stuff and it isn’t so easy. That is why keyword research is hands down the best combatant of writer’s block. When a writer has keyword research, they have their assignment.
Sherlock Holmes on Copywriting
January 6, 2010 by Megan Slick · 6 Comments
In honor of the newly released Sherlock Holmes movie, let’s deduce what Sherlock Holmes would say concerning copywriting. It’s elementary.
Listen to Your People
December 23, 2009 by Megan Slick · 1 Comment
Have you lost touch? A question we should all ask ourselves during the holidays. Just kidding. Must be the copious amounts of wrapping paper, ribbons and cards talking. I’m not jaded…What I mean is have you lost touch with your customers? Do you know any of your customers or are you holed up in some brick and glass building away from humanity? If this is indeed where you are, it is no wonder you have lost touch. Break FREE!
Avoid Alienating
December 9, 2009 by Megan Slick · 1 Comment
Communicating is not an easy task. Especially through the website copy. Communicating to our target market is about knowing who they are, what they like, etc… But have we considered the people that we alienate when communicating to our target market?
Is Your Website in Costume?
November 11, 2009 by Megan Slick · 1 Comment
Costumes got me thinking about websites and writing. I know, sometimes I have crazy thoughts. Here it is. On Halloween people dress up as witches or the guy with the baby from Hangover. Dressing up is great for Halloween but it would be weird if people dressed up all-year-round. So why are some websites in costume 
all year long?
Overcoming Drunken Monkeys & Writing Tips
October 28, 2009 by Megan Slick · 4 Comments
How to have your content ready when your boss asks for it.
You waited and waited and now you have your keyword research. An exciting moment, until you realize you have to do something with it. Thousands of words staring at you from their excel spread sheet spells writer’s block and drunken monkeys.
Is social now a compulsory SEO skill?
October 20, 2009 by James Duthie · 5 Comments
The convergence of SEO and social media as interrelated disciplines has been evident for a number of years. Smart SEO’s jumped on the social bandwagon years ago realizing the potential of social media to drive traffic and links. Today, search marketers (along with marketers in general) are some of the most active in the social arena. And for good reason. Well executed social media activity offers a range of SEO benefits, perhaps best captured in Adam Singer’s diagram:
Image Source – Future Buzz
Yet whilst they are clearly interrelated, the two disciplines remain distinct in approach. One aims to satisfy robots (SEO). The other aims to satisfy humans (social). The question I have is whether a person with a purely robotic approach can still be an effective SEO…?
Get the Most Out of Your Copywriter
October 14, 2009 by Megan Slick · Comments Off
I am often shocked by some of the questions I get from clients. I’ve been asked everything from, “Do you write creative briefs?” to “Which color scheme should we use on the website?” Don’t get me wrong, I am happy to help but in most cases I’m not equipped with enough information to make high-level marketing recommendations. Most copywriters aren’t.
