Using PPC to Boost SEO Campaigns
February 26, 2010 by Kevin Kaiser · 6 Comments
It always seems to be SEO vs. PPC. Both of them vying for attention and trying to take all of your advertising dollars. But what if you used them to complement each other, wouldn’t that make things a lot easier? When it comes to SEO, sometimes it’s hard to know which keywords are the best ones to optimize for. This is where you can bring in PPC and specifically Adwords.
Wasting your clicks on unrelated sex-themed parked domains
May 27, 2007 by DazzlinDonna · 1 Comment
Smackdown has outlined how Google is displaying your PPC ads on porn-related parked domains. How well do you think those clicks convert for you? And yet, you are paying for those clicks. Considering that Google does not allow Adsense publishers whose sites are porn-related to display Adsense ads, why is that a parked domain with an obvious porn-related domain name can? This is just another example of why so many Adwords advertisers opt out of the content network. Go read the Smackdown post, as it details the problem nicely. And then tell Google that you don’t want them to waste your hard-earned PPC dollars this way.
An Adwords tool that Google does not provide
May 1, 2007 by DazzlinDonna · Comments Off
Reuben has created a nice little Adwords tool that counts the characters as you type in an Adwords ad. It also lets you preview the ad and copy it to the clipboard. Finally, it allows you to append Google Analytics tracking variables to the destination URL. Good stuff!
My thoughts on Google, click fraud, terrorism sponsorship and more
December 8, 2006 by DazzlinDonna · Comments Off
Obviously, the Loren Baker / Search Engine Journal story about Google possibly helping fund terrorists groups by displaying ads on terrorist sites has brought about a large response. Yes, the article title is obviously designed for linkbait. Yes, it appears that the slant of the article is geared more towards the terrorist angle, merely for sensationalism, when the real meat of the story is a little more hidden because it is less linkbait-worthy.
The end of CPC for Google?
February 23, 2006 by DazzlinDonna · 5 Comments
According to the rumormill, Google Wallet is not only coming, but it will end the problem of click fraud for Google. Supposedly, a click-through would only result in payment once the user purchases something from the advertised site, using Google Wallet of course. Exit CPC, Enter CPA.
