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10 Reasons Why Visitors Do Not See Your Calls To Action

May 6, 2009 by Barry Welford · 5 Comments 

When you think optimization, the word may well suggest a tuning process for something that is already working fairly well.  If something is not working then making it work is not optimization but some other more heavy-duty task such as repairing or troubleshooting.

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Why do we accept low conversion rates?

August 27, 2007 by DazzlinDonna · 14 Comments 

Today’s post is from a guest blogger, Khalid Hajsaleh, Thanks, Khalid!

Regardless of the type of website you have, when your site visitor takes the action you designed for them to take, a conversion occurs. In the case of an e-commerce website, a conversion happens when a customer places an order. On a lead generation website, the conversion happens when the customer fills a contact form. When a visitor subscribes to an RSS feed on a blog, a conversion happens.

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SEO Test – Site Beautification

April 25, 2006 by DazzlinDonna · 2 Comments 

I admit it. I have a site that has been dog-ugly for the last two years. I don’t know what I was thinking when I created it, but the design really stunk. It did fine in the SERPs and even converted okay, although there is room for improvement in both aspects, but it was just flat-out ugly.

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