Keyword Research Offs Writer’s Block
February 3, 2010 by Megan Slick · 2 Comments
Remember when you were in school and your teacher told you what to write about? Those were the go
od old days, weren’t they? Now you have to come up with your own stuff and it isn’t so easy. That is why keyword research is hands down the best combatant of writer’s block. When a writer has keyword research, they have their assignment.
Sherlock Holmes on Copywriting
January 6, 2010 by Megan Slick · 6 Comments
In honor of the newly released Sherlock Holmes movie, let’s deduce what Sherlock Holmes would say concerning copywriting. It’s elementary.
Get the Most Out of Your Copywriter
October 14, 2009 by Megan Slick · Comments Off
I am often shocked by some of the questions I get from clients. I’ve been asked everything from, “Do you write creative briefs?” to “Which color scheme should we use on the website?” Don’t get me wrong, I am happy to help but in most cases I’m not equipped with enough information to make high-level marketing recommendations. Most copywriters aren’t.
