Keyword Research Offs Writer’s Block

Remember when you were in school and your teacher told you what to write about? Those were the good old days, weren’t they? Now you have to come up with your own stuff and it isn’t so easy. That is why keyword research is hands down the best combatant of writer’s block. When a writer has keyword research, they have their assignment.

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Sherlock Holmes on Copywriting

In honor of the newly released Sherlock Holmes movie, let’s deduce what Sherlock Holmes would say concerning copywriting. It’s elementary.

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Listen to Your People

Have you lost touch? A question we should all ask ourselves during the holidays. Just kidding. Must be the copious amounts of wrapping paper, ribbons and cards talking. I’m not jaded…What I mean is have you lost touch with your customers? Do you know any of your customers or are you holed up in some brick and glass building away from humanity? If this is indeed where you are, it is no wonder you have lost touch. Break FREE!

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Get the Most Out of Your Copywriter

I am often shocked by some of the questions I get from clients. I’ve been asked everything from, “Do you write creative briefs?” to “Which color scheme should we use on the website?” Don’t get me wrong, I am happy to help but in most cases I’m not equipped with enough information to make high-level marketing recommendations. Most copywriters aren’t.

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U-G-L-Y You Ain’t Got No Alibi!

The relationship between copywriters and graphic designers/web developers is a tense one. I can’t say that I blame designers. If the copy doesn’t fit the space, it degrades the design. In the defense of writers, there are many situations that keep writers and designers from properly communicating. Companies that are in the process of hiring and creating new websites should take this into consideration. If your writer and designer are allowed to communicate, you can avoid many blunders, including:

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