Search Marketing and The Persuasion Principles
July 24, 2007 by DazzlinDonna · 15 Comments
Way back in 1993, long before any of us were optimizing sites, Robert Cialdini published a book titled “Influence: the Psychology of Persuasion”. This book broke ground by explaining that the magic of persuasion was really more “science” than magic. His premise was that by understanding six persuasion principles, any of us can LEARN to persuade others to do what we wish them to do…link to us, buy from us, etc. At every step of our search marketing strategy, our goal is to get someone to do something. So I thought it would be interesting to take each of these six “weapons of influence”, as he refers to them, and apply them to search marketing.
ASK Campaign (no, not that one) bombs
June 10, 2007 by DazzlinDonna · Comments Off
For a while now, I’ve been noticing a referrer in my logs from a search on Ask.com for [Search better now], which has been sending visitors to an old post of mine. It’s been nothing more than a passing curiosity for me, until today. Today, I came across an Ask ad. See below.
Why I dont like podcasts
January 31, 2007 by DazzlinDonna · 6 Comments
Podcasts seem like such a great idea, but they just don’t work for me. Why? Because while I’m listening to them, I find that I’m not really listening. My mind wanders off to other things, or I’ll start reading a blog post from somewhere, or I’ll start typing a blog post…like this one, for example. Yes, right now, I’m “listening” to a podcast, but obviously as I type this, I’m not really listening.
Performancing Partners Program – Blog Ads!
October 17, 2006 by DazzlinDonna · Comments Off
Performancing has come out with a really nice ad system for bloggers. You can see it in action over in the sidebar. See that Performancing ad? Hover your mouse over it. That’s right! A graphic ad that pops up a sweet little text ad when you mouseover it. Sweet! Now that’s a one-two punch that advertisers ought to love.
5 Tips for Media Link Love
August 20, 2006 by DazzlinDonna · 4 Comments
Link love…trust…getting noticed. That’s what it’s all about these days. And one of the best, most trustworty places to get noticed (and get links) is from the media. Here are 5 tips for getting all of that, and hopefully, these 5 will spur you on to think of many more.
