Search Marketing and The Persuasion Principles
July 24, 2007 by DazzlinDonna · 15 Comments
Way back in 1993, long before any of us were optimizing sites, Robert Cialdini published a book titled “Influence: the Psychology of Persuasion”. This book broke ground by explaining that the magic of persuasion was really more “science” than magic. His premise was that by understanding six persuasion principles, any of us can LEARN to persuade others to do what we wish them to do…link to us, buy from us, etc. At every step of our search marketing strategy, our goal is to get someone to do something. So I thought it would be interesting to take each of these six “weapons of influence”, as he refers to them, and apply them to search marketing.
