Content Marketing – SEO Scoop https://www.seo-scoop.com Search Engine Optimisation News, Tips and Advice Wed, 11 Jul 2018 09:34:34 +0000 en-GB hourly 1 https://wordpress.org/?v=5.3.2 https://www.seo-scoop.com/wp-content/uploads/2017/12/cropped-temp-site-icon-150x150.png Content Marketing – SEO Scoop https://www.seo-scoop.com 32 32 What I Have Learned from a Forced Absence from the Internet https://www.seo-scoop.com/content-marketing/what-i-have-learned-from-a-forced-absence-from-the-internet/ https://www.seo-scoop.com/content-marketing/what-i-have-learned-from-a-forced-absence-from-the-internet/#respond Wed, 11 Jul 2018 09:22:18 +0000 https://www.seo-scoop.com/?p=1528

The internet had been getting to me. Constantly checking social media, watching snippets of videos and obsessively following the news channels; it was time to take a break and I was ready to do it.

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The internet had been getting to me. Constantly checking social media, watching snippets of videos and obsessively following the news channels; it was time to take a break and I was ready to do it.

Having moved to a new house in a location that was just out of reach of the internet, it was the perfect time to wallow in a period of detachment. It would be a technological detox. I could take a step back from the web and reconnect with my real life.

In a sense, I was forced offline. The only access I had was through a data box that was painfully slow and frustrating to use that I opted to avoid internet access most of the time. Prior to this, the only time in recent years that I’d taken a break from the web was when I travelled on a cruise ship and it wasn’t available as a service.

My enforced internet abstinence

During this enforced abstinence, I made several discoveries including:

  1. Things have generally stayed the same. I’ve realised that there is no need to keep checking the internet for changes. For example, in the world of SEO everything has stayed practically the same as before my enforced abstinence. Tracking changes daily is completely unnecessary. In truth, my FOMO was also entirely unwarranted.
  2. My friends and family have no idea what I do. Everybody is under the impression that I’ve just been fiddling around and wasting time by being online for all these years. I don’t have a ‘real job’ and the fact that I’ve not been online more recently has been noted by them.The people who I know who also make a living online wondered where I had gone to and were under the impression that I’d be signing on for an unemployment payout contribution. They are unaware that my sites continue to bring in income even without me continually being at the helm. Of course, I would make more being online, but not being online doesn’t completely cut the flow. They just don’t understand that.
  1. Getting my life in balance is still challenging. I’ve always found this to be the case. Either I’ve been too devoted to work, or I have spent too much time watching television. During the weeks offline, I’ve had all the time I’ve required to do practically nothing. I’ve missed using the internet and feel like I’m in retirement. However, it’s given me a good practice for when it comes time for me to go into semi-retirement. It’s slowed down my mind a little and I’ve had time to spend doing puzzle books, jigsaw puzzles and baking bread.
  2. I got a lot more done. I didn’t have a phone to check, no iPad to keep clicking into Facebook and Instagram from. In fact, I had far more time on my hands and I could do some of the jobs that I’d been meaning to do for the longest time. I made a cake for my neighbour, I wrote up some articles that I’d wanted to get ready for my website and I even started to read some books that I’d been holding onto for the right moment.
  3. I had more ‘social moments’. Having far more time on my hands made me more relaxed and less conscious of time overall. I could enjoy my trips to the local town and had mini conversations with people as opposed to rushing into shops to buy what I needed as I had to get back to the internet. These social moments were quite magical, and I felt so much more part of the community for partaking in them.
  4. My life should not be run inside of 140 characters. My brain was so twittered out that I had previously lived it through one or two liners that I wanted to post onto Twitter to update my followers. Even without access to the internet, my brain still wanted to operate in tweet mode and I realised that it was just not right. In fact, it was some form of mind dysfunction that I needed to lose. My mind was seeking validation from others through social media.
  5. It’s not always me that people ‘like’. All that validation from others on social media. It’s not healthy to be continually seeking it. Most of the time it’s not real. For example, if I post up a picture of a doughnut, I’m going to get a lot of likes. It’s not me that those clickers are liking, it’s that doughnut. However, to the social media addict, their brain is being fed with what they were seeking. Validation. Not all likes or lack of likes should be or could be taken personally.
  6. The present moment is special. Time moves slower when you’re not engulfed by staring at your phone or iPad all day long. You can hear the birds sing. You can pick up a piece of junk mail and read it. You can take a walk and spend time looking at butterflies and flowers. You don’t need to share what you’ve seen with anybody. You can just enjoy the moment for yourself and soak it in.
  7. I rediscovered the feeling of being alone. No more messaging with mother about what my plans for the day were. No more sending updates to friends about my thoughts and activities. I didn’t have those tools there to bolster my protection against loneliness. I was alone. I was not communicating with people and I even questioned how alive my relationships were.
  8. I could see how addicted others are. I wasn’t the only one who was addicted to the internet. Other people were on their phones all the time. Checking messages, going into Facebook to find out what other people were doing. It’s madness. People from all over the world from different cultures, all with their phone in their hand looking at a screen. Time spent with friends was always only partially spent with them as they were distracted by their phones. They couldn’t fully focus on what I said as they wanted to get back to their screen.

 

In summary, technology should be used as the tool that it is, not something to be addicted to. Of course, the internet is amazing and offers endless benefits in all facets of our lives. But it’s very easy to just get sucked into it and forget about the rest of life. The internet should be used in smaller doses, not completely allowed to take over our lives. I hope this inspires you to consider how you use it and to even consider taking a detox break.

 

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Wise Words for Those Seeking Income From The Internet https://www.seo-scoop.com/content-marketing/wise-words-for-those-seeking-income-from-the-internet/ Fri, 06 Jul 2018 14:06:29 +0000 https://www.seo-scoop.com/?p=1526 We've partnered with Cheap Web Design

If you’ve been considering getting started on making an income from the internet, then we’ve got some things to share with you first. There’s a lot of money out there to be made online, and this is behind much of the internet’s expansion over recent years.  

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We've partnered with Cheap Web Design

If you’ve been considering getting started on making an income from the internet, then we’ve got some things to share with you first.

There’s a lot of money out there to be made online, and this is behind much of the internet’s expansion over recent years.

Although making money online is something that most people can achieve once they set their mind to it, it is an area that has also been subject to unethical marketing.

During your travels online, you will no doubt have come across so-called experts who promise that you’ll make millions, if only you follow their super simple 5 step marketing magic process.

The truth is – the internet is always transforming.

Years ago, it was websites full of content that made a lot of money. Then Google came along with some major algorithm changes and they’ve now hit the bottom of the tank. Sites like Squidoo that was considered a content farm are now no longer even operational.

Advertising used to be another lucrative area, but now systems such as Google AdSense have decreased their payouts drastically and blog owners aren’t making so much income.

But don’t feel disheartened as it’s still possible to make money online. Your standards of ethics and honesty do not have to be changed either. But you must know that it’s not something that happens overnight. It’s all about being persistent, consistent and working hard.

Before you get started, it’s important to sit down and answer the following questions:

Can you scale this?

If you’re looking to make a lot of money from the internet, then you’ll need to understand what’s possible with your concept or business model when it comes to expansion. Having a model that can be replicated over and over without more input from you is the way to make a large income.

However, if you run a small one-person service and are limited by your hours and energy, then your concept won’t be very scalable unless you hire more people. These people would need to be able to produce the same quality of work that you do, and that could be hard to achieve. However, if you’re not looking to expand, and you’re happy just to provide your service, then that’s fine too.

How possible is it to make passive income?

Although passive income may sound like you don’t have to do anything to get it, it’s quite the opposite. You will still need to do your marketing to sell, whether it’s affiliate products or your own products. If you’re making passive income from ads, then you’ll still need to drive traffic to your site to get those ads seen.

Do you get a consistent income?

We all have bills to pay and making money online won’t be of much use to you unless it’s consistent and you can rely on it.

To achieve a consistent income, it really depends on what you choose to offer, how popular it is and whether you are meeting a market need at a price that people are willing to pay.

Some people offer freelance services such as graphic design and writing services. These can deliver a consistent income if you have a way of reaching your target market.

Is your offer wanted?

A product or service will only sell if people want it or need it. Some people make the mistake of investing a lot of time and money into something only to discover that nobody wants what they have to offer. They make zero sales and then must start from the beginning with something else.

Before you get heavily invested into an idea, test it and make sure it’s viable. It’s important to understand and listen to your market to discover what they want so that you can give it to them.  The best approach is to only launch products that your market has asked for. If you don’t have a channel to discover this, you may need to approach this by looking to fill a need that isn’t currently being met but people are asking for.

Can you create something and sell it over and over?

Some digital products such as books, courses, apps, licensing can be sold over and over. You can put the time and effort into making a product once and then you can sell it over and over for profit.

However, it’s more difficult to apply this approach when offering services.

Making money online in summary

As we alluded to at the beginning, whatever you decide to do about gaining internet income, you’ll most likely need to tweak and revise your operation as time goes by. For example, the Google algorithms change regularly and can affect traffic flow to your website. You’ll need to stay aware of these changes and adjust to account for them.

Having covered that, there are many legitimate methods and models to make money online. Although most of them require a lot of work, you’ll find that they can be very much worth the effort.

 

 

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5 Great Ways To Turn Blog Comments into Conversations https://www.seo-scoop.com/content-marketing/5-great-ways-to-turn-blog-comments-into-conversations/ https://www.seo-scoop.com/content-marketing/5-great-ways-to-turn-blog-comments-into-conversations/#respond Wed, 27 Jun 2018 15:30:35 +0000 https://www.seo-scoop.com/?p=1402

One way to achieve an improved bounce rate is to encourage the development of conversations in your blog comments. They can keep people on the page longer, which can do wonders to reduce bounce rate on your site.

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If you’ve been focusing on content writing for your website, then you are most likely aware of the importance of doing what you can to reduce bounce rate.

One way to achieve an improved bounce rate is to encourage the development of conversations in your blog comments. They can keep people on the page longer, which can do wonders to reduce bounce rate on your site.

Reduce bounce rate with blog comment conversations

If you’ve ever left a comment on a blog of a writer that you respect, you’ll know how great it feels when they respond to you. You may also have experienced the opposite. You take the time to leave a relevant and thoughtful comment, but when no response comes, and you feel slightly aggrieved that you have not received any acknowledgement for your time and effort. It can be very disappointing.

Now that we’ve all experienced the wonders of social media, where taking the time to invest in forming relationships with our audience can pay off. While we are on this topic – social media also provides a more concentrated form of responding.

Why blog comments

In addition to giving you a great opportunity to reduce bounce rate, blog comments are a great way to engage people in your brand. Although the focus of this article is on creating conversation from your blog comments, or even discussions, knowing how to encourage blog comments and how to build relationships with commenters is also something that is important to invest in.

1. Respond in a personable manner

Compared to a business tone, writing in a personal tone is far more effective when it comes to building relationships. It will leave readers feeling far more comfortable and commenters can feel at ease to share more and be more open. No matter your focus, put your efforts into using a personal voice.

2. Use questions to invites readers to respond

With less than 1% of readers leaving comments on the blog, it’s better to guide readers to respond with questions on the topic that you’ve covered. The final paragraph is a great place to position these questions. You can ask for readers to share their thoughts, if you use questions that provide scope for readers to share their experiences or their thinking on topics, that will help.

3. Don’t be a Know-it-All

Writers that come across as being conceited will turn their readers off. Although you may be an expert in your field, try to stay away from appearing to be arrogant and put the focus on being confident and knowledgeable. Being conceited will prevent readers from feeling comfortable enough to leave comments on your blog.

4. Admit You May be Wrong

This is a particularly good approach for requesting blog comments on a topic. Not only will you appear to be humble and approachable, but you are requesting input from others who may wish to share their opinion.

5. Greet your reader

A simple salutation to your reader can make all the difference. A ‘hi Bob’ or ‘Hey Bob, thanks for stopping by’ shows appreciation. Just as it’s good practice in society, it’s also good practice when responding to blog comments. Use the reader’s name in the greeting too.

In summary, by being friendly and asking questions, you can further the conversation and encourage more dialogue. Be polite and share your experiences and views while asking the reader for their opinion on what you’ve shared. This will result in a positive influence as part of activities to reduce bounce rate on your website.

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