Monitoring and managing reputation – example in action


Just 24 hours ago, Pops over at SEOrefugee complained about Charter Communications. He simultaneously blogged about it (tooned about it?) over on his TOONrefugee site. Now, just a day later, Pops’ complaint has been resolved because the director of the customer experience for Charter Communications monitored Charter’s reputation and then managed it by solving a customer complaint.

THAT my fellow SEOs is a great example of monitoring and managing reputation!

4 Responses to “Monitoring and managing reputation – example in action”

  • robert paulson:

    Now there’s an idea for you, scoop. Because managing reputation is too hard a task for small businesses (on top of the 17 other hats we wear), a script that scours the web looking for negative words on the same pages that our company’s name is found would be worth it’s weight in gold.

    Should anyone choose to use this idea, I get 5%. ;)

  • pops:

    Actually Google Financial does scour blogs and forums for posts about specific companies. In fact this SEO-Scoop post is listed there now:

    http://finance.google.com/finance?q=CHTR

    So all you need to do is get yourself listed on a major stock exchange and monitor your Google Financial page.

  • CristianR:

    @ robert paulson

    Nice idea :)

    @ pops

    Great tip !

  • Depending on the uniqueness of your brand and/or domain, using Google Alerts can be an easy way to help automatically keep an eye on what others are saying about you — or your competitors ;)

    http://www.google.com/alerts

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