If you use WordPress, optimising your website becomes far easier if you use one of these must-have SEO tools.
Although you may have only heard of Yoast, there are in fact others that provide the same useful guidance when it comes to knowing exactly what to do for the best SEO. Yoast SEO is no doubt the most well-known WordPress SEO plugin available. However, these other tools have their own unique powers that in your role as a website owner, you really should know about.
Why do you need one of the SEO tools?
Whether you’re new to SEO or not, these SEO tools are incredibly useful. Not only do they give you a quick way to see what’s missing in your optimisation of pages, but they can also give you meta information for your custom fields.
To be fair, this is where Yoast comes into its own. It will provide you with a great baseline to go from if you’re just starting out on your SEO journey. It will also provide you with information on readability, which is another important area of judgement for search engines. Content that is written for a 15-year-old is the preferred level of complication when it comes to text.
By the way, before we get started – there’s something you need to know. If you have added complementary additions to your WordPress site, for example, WooCommerce, you’ll need to check whether your chosen SEO plugin will work with it.
What should you know about each of these three tools?
Let’s do a bit of exploring into what each of these SEO tools offers:
There’s no doubt that Yoast is pretty much the most popular and there’s no surprise as to why. It is easy to use, makes changing your sites content easy and provides you with all that you need to set yourself up with SEO on a per post basis. It will even help you by creating a sitemap and is considered to be very beginner friendly.
It’s built for beginners and does this so well, that most of the techy stuff is hidden in the Advanced menu. You’ll have to switch this on if you want to view what’s there.
If you’re seriously keen to get your site in ship shape for SEO, then you may even want to splash out on some extras which come with the pro options or as add-ons. These include:
- Internal link recommendations
- Local SEO
- Video SEO
So what’s the downside:
Although Yoast might be good for beginners, and it’s very well put together, there are still a couple of factors that may need addressing at some point. Overall, it’s a very good system and makes life so much easier for the blogger who wants to perform well in their search rankings.
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Some users complain that in the readability section, Yoast tells them that they are using ‘passive voice’ when it’s not true.
If SEO is entirely new to you, then Yoast is an SEO tool that will be very helpful. However, once you’ve been using it for a while and you’ve gained some knowledge and experience, you may find that Yoast takes up a lot of space on your dashboard. With the amount of guidance it provides though, it’s well worth it and it does help search results.
All in One SEO Pack
Yoast might be top card in the pack, the All in One SEO is next. It’s got a higher number of ‘active install’s than Yoast, although for some reason it’s not as prominent in discussions.
All in One SEO offers a smaller slimline version of help that will give you access to :
- Easy Google Analytics integration
- Canonical URL support
- Manual or automatic meta information
- XML sitemap support
You can also choose to use just the modules that you want, as opposed to being forced to use resources on features that you don’t really want.
You may opt to go pro, which means you can access:
- A module for SEO video
- Taxonomies SEO options – related to LSI
- Advanced support
The interface is smaller and in many ways preferable to the Yoast one. It’s still beginner friendly but can also suit the more advanced SEO users. If Yoast’s recommendations begin to grind on your nerves, then try All in One SEO.
- The SEO Framework
You may not have heard of this one, but this SEO tool does give a good foundation for getting SEO right. It may not be as popular but its users are raving about it.
Unlike Yoast, you’re not going to get a whole collection of notifications if something isn’t quite right. It gives you easy access for you to configure the following:
- Search engine robot settings
- Basic schema information
- Meta titles and meta descriptions
- Social meta info and a default image to use if there are no images available
Once these settings are configured, then you won’t be coming across the SEO Framework again apart from in a small box inside your posts.
You’ll also see useful SEO related information on your Pages or Posts dashboards.
With regards to recommendations, the manner in which The SEO Framework delivers them is far less intrusive. You can find them, but you won’t get beaten around the head with them. There’s also free support for bbPress and WooCommerce. What more could a webmaster ask for!?!
It might not the best SEO tool for beginners as they may feel it’s not easy enough or supportive enough. However, if you’ve got a good grasp of how SEO is used on WordPress, then this may be a viable SEO tool option for you.
There isn’t a lot of SEO tools listed here. However, these are all very similar in their purpose, and you do only need to install one. This article gives you a good look at what you can expect from each of these options so that you can decide which one you feel may offer the most for your situation and needs.
In summary, if you’re a beginner, use Yoast. If you’re experienced and you’ve already tried All in One SEO, then try The SEO Framework.