SEO Scoop

Posted by DazzlinDonna on December 13th, 2006 in SEO Theories

A friend pointed out a scenario that could be coincidental or not, so let’s discuss. DMOZ, as you all know, has been having its share of problems for a while now. At times, hitting the site causes it to be redirected to a subdomain of aol.com (and other times not). On some datacenters, there are far fewer pages listed in a site: command for DMOZ than on others. Now, just thinking out loud here…

Suppose Googlebot hit those redirects to aol.com enough times

And suppose those redirects mangled the previous www to non-www redirect that DMOZ had in place, so that on many pages, the version with PR (non-www) isn’t cached, but a PR0 version with the www is cached.

So, in an amazing combination of flawed technical know-how, the 2 web superpowers, AOL and Google, managed to destroy the authority of an old “authority site” (which expires in a couple of weeks, btw). AOL, by not knowing how to do a proper redirect, and Google, by not knowing how to deal with it.

(Examples at the time of this post: PR5, uncached, http://dmoz.org/Arts/Literature/Poetry/ and PR0, cached, http://www.dmoz.org/Arts/Literature/Poetry/)

Now suppose many of the DMOZ pages got deindexed due to this blunder and the links on those pages were no longer counting.

And suppose a trickle down effect began to happen with loss of PageRank / link value for those links to those sites, and the sites that link to them that have lost links, and on and on?

Now, let’s suppose you’ve lost some rankings and don’t know why. Yet, you still have your rankings on one or two datacenters. Now suppose, a site: command for DMOZ on those datacenters show a lot more results than a site: command for DMOZ shows on the datacenters where you’ve lost rankings.

Coincidence? Maybe. But what if…? Any thoughts?

Share and Bookmark:

5 Responses to “Trickle down effect of a dying DMOZ?”

1. pittbug Says:
   December 13th, 2006 at 9:07 pm

   Ok.. thinking out loud..

   So a big chunk of the web loses PR, Google engineers monitor PR metrics and realize that the PR algo needs updating again.

   PR is updated and everyone who previously went down a notch, goes back up again. The new found PR cancels out the -30 penalty….

2. DazzlinDonna Says:
   December 13th, 2006 at 9:14 pm

   Have you seen any evidence of the Minus30 penalty being cancelled out? I haven’t been paying a lot of attention to it lately, but I haven’t noticed anyone talking about the Minus30 penalty going away.

3. Matt McGee Says:
   December 14th, 2006 at 12:50 am

   Ooooh. Verra innaresting, Donna. I’d been thinking about a post on the impacts of the current DMOZ troubles, but I wasn’t going in this direction at all. Great food for thought. I think the scenario described is certainly very possible.

4. pittbug Says:
   December 17th, 2006 at 6:02 pm

   Donna: no I haven’t seen evidence of minus30 disappearing, just hypothesizing

5. NetMidWest Says:
   December 21st, 2006 at 8:23 am

   I found another good article on the problems at DMOZ:
   http://www.seo-news.com/archives/2006/dec/21.html

   The problems are not being taken seriously enough, IMHO…
   That article discusses downtime and 404 pages at DMOZ…
   One has to wonder if the odd August 24th update (http://forums.digitalpoint.com/showthread.php?t=129939), in which many established sites that had not had PR updated in a long time dropped Pagerank, was due to problems at DMOZ.

   A portent of things to come?

Trackbacks

Leave a Reply